The Pop-Up Club continues support for British high street and independent retail with new shopping residence at Livat Hammersmith

Successful pop up marketplace The Pop-Up Club will open in West London  bringing independent traders and sustainable businesses to the community meeting hotspot

High street retailer The Pop-Up Club continues to champion the British high street as it opens its doors to a retail space in Livat Hammersmith.

Fresh from the success and lease extension of The Pop Up Club’s other space in London Victoria the organisation is excited to bring a unique and eclectic collection of small British brands to West London. The community meeting place, located in the heart of Hammersmith and Fulham sees The Pop-Up Club welcome shoppers alongside high street names such as IKEA, H&M and Primark as well as community-powered social enterprise Library of Things.

As the meeting place focuses on bringing the community together, highlighting sustainability and allowing people to meet, eat, spend time and experience new things, it’s the perfect place for The Pop-Up Club to introduce its host of independent retailers, including an array of homeware, jewellery, art and handcrafted pieces from small and sustainable brands whilst boosting the local economy.

Since launching in 2017, The Pop-Up Club has helped small retailers and traders earn more than £1.3 million, and it supports independent businesses by offering them a platform to sell and meet customers on the high street. The Pop-Up Club offers artists, designers and sustainable small businesses affordable retail spaces on high streets allowing them to reach a wider customer demographic, as well as supporting small businesses and retailers that have taken the plunge to turn passion projects into fully fledged businesses and who want to explore retail as an addition to their ecommerce offering.

As an experiential retail business, which was featured on the BBC earlier this year, it also brings consumers out to shop on the high street with their ‘shop small, shop local’ ethos. In past years, The Pop-Up Club has held thriving pop ups on the high street in Manchester, Chelmsford, Essex, Brighton, Kent, as well as various other London locations including Westfield and it’s currently holding a six month tenancy in Victoria’s Cardinal Place.

Visitors to The Pop-Up Club space in Livat Hammersmith can discover more than 30 curated small brands and designers, including handcrafted and eco-friendly gifts, cards, ceramics, homeware, jewellery, artwork and lots more. Carefully curated traders and independent retailers on offer include handcrafted jewellery via Aloë Earrings, unique cards and designs via Poppy Illustrates, quirky art and prints from Wyld and Womanli, luxury vegan candles and diffusers from Brûler Candles and intricately decorated seashells via craft trader Periwinkle Shells as well as many others in the new Livaat space.

Opening from Monday 4th March, the Livat Hammersmith space will be open to shoppers from 10 am until 7pm Monday to Saturday and 11pm until 5pm on Sundays.

Founder Tillie Peel explained why moving into the community led high street in Livat made perfect sense for The Pop-Up Club, as she said: “The community spirit and message at the heart of Livat Hammersmith was a natural fit for what we stand for at The Pop-Up Club, and we jumped at the opportunity to open up a shopping space that means we can introduce people to sustainable and independent traders on the high street.”

She continued: “There’s often a narrative that the high street is ‘dead’, and that is not the reality of what we see. As a pop up retailer, we see huge value in a bricks and mortar space that allows businesses to meet their customers and to bring money back to the local economy and to the retail sector. We’ve seen huge support for our pop ups in London including at Cardinal Place, and we anticipate a warm welcome at Hammersmith too.”

Natalia Petelina, meeting place manager at Livat Hammersmith, said: “At Livat, we’re committed to providing the many people of Hammersmith and beyond with opportunities to enjoy experiences together and try new things. That’s why we’re delighted to be welcoming Pop-Up Club to the meeting place, allowing our visitors to discover a host of exciting independent retailers as well as enjoy a range of curated events together.” 

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