London & Liverpool based transgender underwear, sportswear & swimwear brand continues global success

Robyn Electra is the co-founder of Gaff And Go, a transgender lingerie, swimwear and accessories brand for pre-op transgender women, non-binary people and those who tuck.

Robyn Electra says: “Aged 20, I realised I was transgender; I used very painful and unsafe methods to tuck to achieve a discreet and flat front. Later, my objective was to fill a gap in the market for underwear and swimwear for trans women, non-binary individuals and gender non-conforming people in order to tuck. I want to provide the wearer with the ultimate confidence and comfort and to help to keep the trans community safe, and with Gaff & Go; I’m proud to have achieved that.”

Gaff And Go remains destined for continued success; designed by a trans woman with trans women in mind, Gaff & Go was the first brand to launch tucking one-piece swimwear, hand sewn and specifically made for transgender women. The brand soon had 200,000 social media followers and has become a favourite among many of the Queens on the TV show RuPaul’s Drag Race. 

Robyn Electra comments: “As a pre-op trans woman, with trans friends who tuck, I care deeply about the need and safety of our community. I understand dealing with the pressure of fitting into what society deems as “woman enough”, and I want to help others along their transitioning journey”.

The Gaff And Go collection also includes sportswear, with the Go Active Tucking Sports Brief & bras, created from quick-drying, moisture-wicking cotton. The innovative brief gusset and front panel give the wearer confidence, whether at the gym, hiking outdoors, or practising yoga. The Gaff And Go collection is designed with comfort in mind while making the wearer feel sexy and secure.

Robyn Electra is also the co-founder and CEO of Trans Celebration, a trans-led, grassroots human rights and community organisation dedicated to highlighting issues affecting trans and gender-diverse people in the United Kingdom and improving the quality of their lives.

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