It’s a curious truth that within the UK’ vast take-home ice cream arena (£1.4bn), plant-based only represents a miserly 4-5% of total ice cream sales, even though 12% of all last year’s innovation was focused on no-dairy ice cream offerings. In truth, until the Over the Moo appeared on the UK’s bite-sized ice cream horizon, plantbased offerings were viewed for the most part with suspicion because historically non-dairy offerings fell short when it came to replicating dairy’s unique mouthfeel & texture. Over the Moo 8 chunk ‘sharing bags’ come in a Timeless Vanilla and an indulgent caramel Over the Moo,…
Author: Ian Hills
Kaytea Drinks experienced a significant growth in its reach this Summer with a raft of NEW prestige listings including: Zapp, Spinneys (UAE) Deliveroo and most recently a WH Smith’s trial; significant wins that build on their incumbent heavyweight alliances: M&S, Sainsbury’s, Abel & Cole and Partridges. If that wasn’t pleasing enough, Kaytea is also gaining real traction across high profile City head offices like WeWork, Netflix, Bloomberg and Google, who are being drawn to the brand’s clean deck (organic) credentials at a time when heavy-handed sweeteners like aspartame are dominating the headlines. According to Kaytea founder, Kevin Tang, ‘Iced teas…