As another year draws to a close, the top trends in the world of travel are a hot topic of conversation. From visiting the sets of popular films and TV shows, also known as ‘set-jetting’, catching show-stopping concerts abroad or looking for luxury without breaking the bank, MSC Cruises has shared their top travel trends for 2024 and how you can make the most of them with an MSC Cruise.
Trend #1 – Cooler Climates
An emerging trend for next year will see Brits swapping sun-seeking trips for refreshing breaks to colder climates. New research from Booking.com found that more than 40% of UK travellers will be booking trips to destinations with cooler climes, while also travelling more sustainably. MSC Cruises has a range of sailings allowing travellers to enjoy a drop in temperatures with Northern European itineraries, from the lush British Isles to rugged Scandinavian coastlines or the enchanting Baltic states on board MSC Euribia. MSC Euribia was launched in 2023 and is the most sustainable ship of their fleet yet, using the cleanest fuel available for ships today. Book a 7-night sailing on MSC Euribia from Southampton starting at £399 per person.
Trend #2 – Set-Jetting
More travellers than ever are getting their travel inspiration from TV series and films. A recent report from Expedia revealed that more than half of globetrotters have researched or booked a trip to a destination after seeing it on a TV show or in a movie. Vrbo has been revealed as one of the top set-jetting destinations to watch in 2024, with others including Thailand from White Lotus Season 3, Malta from Gladiator 2 and Greece in My Big Fat Greek Wedding 3. Channel 5’s new series ‘The Good Ship Murder’ was filmed on board MSC Virtuosa this summer. Travellers can step into sets from the series like the Sky Lounge and MSC Yacht Club, then disembark and enjoy spots like the picturesque Barcelona. Book a 14-night cruise on MSC Virtuosa from Southampton from £1,299 per person.
Trend #3 – Luxe for less
Looking for luxe for less? New research from Booking.com revealed that 43% of UK travellers will be searching for luxe-for-less copycat holidays to save cash in 2024. A last minute sailing on board any of the MSC Cruises fleets Yacht Club cabins, can be the perfect way to get this experience for less. The cabins include a 24 hour butler, private dining space and much more, meaning that travellers can get the five star experience, without the five star budget. Book a 7-night cruise on board MSC World Europa from £1,499 per person
Trend #4 – Tour tourism
An exciting trend which began to emerge on social in 2023 and is set to continue into 2024 is the concept of ‘tour tourism’. With major artists such as Nicki Minaj and Taylor Swift with upcoming worldwide tour legs, many travellers are connecting an opportunity to see their favourite performer, with a chance to do some travelling too. New research from Expedia states that 30% of travellers would travel outside of their home city for a concert because tickets were cheaper elsewhere. A cruise can be the perfect way to jump on this trend, enjoying a jam-packed holiday with multiple destinations, alongside a chance to see your favourite artist. Book a 12-night cruise on board MSC Preziosa from £2,129 per person
Trend #5 – Destination dupes
Recent research found that almost six in ten (59%) UK holidaymakers would consider visiting a destination that is similar to a tourist hotspot, but not as well-known, or a ‘destination dupe’. Some of the ideas include, swapping Lisbon for Palermo or Santorini for Paros, with reasons including less crowding and money saving. A cruise can be the perfect way to visit multiple destinations, including a destination dupe, ticking multiple destinations off your bucket list in a single holiday. Travel to Palermo on a 5 night cruise on board MSC Seaside from £319 per person.
MSC Cruises has recently started their WAVE season promotion. For any bookings made until March 31st for the Summer 2024 and Winter 24-25 seasons, in the Carribbean, Northern Europe, the Mediterranean or UAE across any MSC ship, guests will be offered unlimited drinks, port taxes and gratuities as part of their booking. To book with this over, please visit the MSC website here, or contact a travel agent
