World’s First ‘TV Dinners for U’ restaurant to open this July – offering elevated TV viewing and dining experience

  • U launches world’s first TV Dinners pop-up restaurant in London
  • Restaurant focuses on heightening the ‘TV dining’ experience through a scientifically curated menu of dishes paired with specific TV genres
  • Food Scientist Dr Stuart Farrimond spent multiple hours and tested dozens of recipes and possible flavour combinations to perfect the menu– with dishes designed to engage the senses
  • The ‘TV Dinners for U’ restaurant will be open to the public on 17th July, available to book via Eventbrite

The world’s first ‘TV Dinners for U’ restaurant is opening in London in a fortnight, providing guests with the ultimate TV dinner experience – scientifically pairing food with a curated selection of TV shows available on new free streaming service, U, to suit every taste.

Open to the public for one day only on Wednesday 17th July, the ‘TV Dinners for U’ restaurant is the ultimate answer to the nation’s love of watching TV and tucking into a good meal while doing so. In fact, research commissioned by U reveals we spend an average of four and a half years watching television in our lifetime, with 57% of all our dinners enjoyed in front of the TV.

To bring the restaurant to life, U has teamed up with food scientist Dr Stuart Farrimond to devise a menu of elevated TV dinner dishes, informed by science and specifically designed to enhance and elevate the TV viewing experience by engaging all the senses.

Guests will be treated to a menu that pairs perfectly with five different genres of television, including: 

  • Factual & Real Life – with calming foods that aid clear thinking
  • Entertainment & Comedy – a mood-boosting menu for sharing
  • Action-adventure Shows – intense flavours for added excitement
  • Comforting Classics – comforting foods that feel familiar
  • Crime Drama – food to evoke intrigue and concentration

Once guests have selected their genre and U show of choice, they’ll then be invited to pop on a pair of headphones and tuck in, immersing themselves in the ultimate TV dinner experience.

Dishes being served up at the ‘TV Dinners for U’ restaurant include moreish mains like breadcrumb baked salmon and a beef, bacon & basil lasagne, through to sweet treats such as strawberry topped tiramisu and popping candy ice-cream. With much more on the menu to mull over, there will be something to satisfy all tastes and appetites.

Food Scientist Dr Stuart Farrimond began by identifying the five chosen genres available on U, and spent multiple hours and tested dozens of recipes and possible flavour combinations to perfect the menu.

Dr Stuart Farrimond said: “The fact that TV dinners were invented in the 1950s is testament to the fact that for as long as televisions have been in our homes, we have eaten in front of them. The combination of good food and a great TV show offers an immersive escape and a multisensory experience that Brits love to enjoy. Now, by harnessing science and the breadth of content available on U, the free streaming platform, we’ve been able to tailor meals that intensify and enhance the TV viewing experience from comforting classics to edge-of-your-seat crime dramas.”

How do I book a table?

Tables can be booked on Eventbrite and earn you a free 2-course meal plus a drink. Click on the Eventbrite link HERE

There will be no walk-ins, so book in advance to avoid disappointment.

More about the TV Dinners for U restaurant:

Where is it? 300 High Holborn, London WC1V 7JH

When does it open? Wednesday 17th July 2024 from 6:30pm (no walk-ins)

The TV Dinners restaurant celebrates the introduction of UKTV’s free streaming service, U to U.

Alongside viewer favourites and popular back-catalogue hits such as The Bill and Classic EastEnders, audiences will be able to enjoy new programming on U around launch, including brand new original comedy reality gameshow Battle in the Box, hosted by Jimmy Carr, the second series of crime drama Whitstable Pearl, series one to seven of Sons of Anarchy starring Charlie Hunnam  and Orlando Bloom: To the Edge which follows actor and adventure enthusiast, Orlando Bloom on a physical, mental and spiritual journey of self-discovery as he undertakes three extreme sports.

In recent months, UKTV has also announced a host of new original titles that will launch from the end of this year and throughout early 2025 including Bergerac and Outrageous.

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