- New study reveals Brits collectively bin up to 1.3m miles of Christmas Lights – enough to circle the earth 51 times.
- To help Londoners, The Warninks ‘swap and recycle’ initiative will be a FREE bookable service which delivers a Warninks Light Technician to your door, who will deliver new Christmas lights and recycle the old.
- As part of the service, people in the Capital will also receive the ingredients for an iconic Snowball cocktail and a much-coveted Warninks’ yellow Christmas jumper. But there is limited availability and only available in selected postcodes in London!
- Giving broken fairy lights a second chance, the initiative encourages households to ditch the bin and recycle responsibly, ensuring less waste and more sparkle all around.
WHAT:
On Monday 9th December, the Warninks Christmas Tree Light Replacement Service – a new yuletide initiative where you trade in old, broken Christmas tree lights to be recycled and they’ll be replaced with brand-new ones is coming to London!
The hassle free ‘swap and recycle’ initiative will be a FREE bookable service for adults which delivers a Warninks Light Technician to your door. As part of the service, you’ll also receive the ingredients for an iconic Snowball cocktail and a much-coveted Warninks yellow Christmas jumper – because nothing says chic like festive custard vibes.
Think twinkling trees, cozy knitwear and the timeless flavour of holiday nostalgia in a glass! Warninks, the retro Christmas favourite, famous for its classic Snowball cocktail, is making a stylish return to modern mixology.
WHY:
Up to 1.3 million miles of Christmas tree lights are being collectively binned by Brits over a lifetime – enough to wrap around the world 51 times2.
With the festive season almost upon us, Brits across the country will be lighting up their homes and toasting to the joyous months ahead. However, new research reveals the average household throws away 77 metres1 of Christmas lights in their lifetime, with more than a quarter (29%) of Brits admitting they do not try and repair or recycle the broken decorations before throwing them out.
The poll of 2,000 UK adults by Christmas cream liqueur Warninks Advocaat, shows UK adults will collectively spend a staggering £23 billion on festive lights over their lifetime – an average of £429 per person. Yet over half (57%) of the nation simply abandon the broken lights in their loft or attic to gather dust, instead of recycling them.
The survey reveals Britons will throw away a staggering 323 million boxes of Christmas lights throughout their lives – an average of six boxes per person – rather than recycle them4.
Most-guilty of throwing away lights are millennials5, followed by baby boomers6.
When quizzed on how they dispose of their broken Christmas lights, men were less likely to consider recycling with just over one in ten men (11%) recycling their Christmas lights, compared to one in seven (13%) women.
Women are also more likely to tinker with the twinkling decoration to try and save it, with nearly half (45%) of women opting to repair Christmas lights before throwing, compared to just four out of 10 men (40%).
WHEN:
The Warninks Christmas Lights Replacement Service will be rolled out in Hackney, in London (E1, E15, E2, E20, E5, E8, EC1V, N16 postcodes only) on Monday 9th December.
HOW TO BOOK:
Simply go to the booking website to book slot, then sit back, relax, and sip on a retro Snowball cocktail – the velvety treat, made with Warninks Advocaat. While stocks last, the slots are booked on a first-come, first-served basis and for those aged 18-years and over.
Please note there is limited availability, and bookings will only be made for residents in the given postcodes – so get in there fast!
MORE INFORMATION
Warninks Snowball Cocktail Recipe
One of the most cherished retro delights, the Warninks Snowball cocktail, continues to be a festive favourite in the winter months.
Method
- Pour 50ml of Warninks Original Advocaat into a coupe glass,
- Add 100ml lemonade
- Squeeze the juice of ¼ of a lime
- Add a glace cherry on top to garnish
Warninks Original Advocaat (RRP £11/£11.50, 70cl, 17.2%) is available this Christmas to UK retailers from Tesco, Sainsburys, Waitrose, ASDA, Morrisons, Co-op and Amazon.