B Corp-certified communications agency The Wilful Group has added D.O. Rueda – Spain’s leading white wine region and home of the native Verdejo grape – to its roster, marking a significant step in strengthening the agency’s FMCG practice.
Located in Castile and León, Rueda is one of Spain’s most celebrated wine regions covering 72 municipalities and is renowned for its premium Verdejo white wines. The region is also recognised for driving innovation in the wine industry and for having a significant proportion of female winemakers and directors shaping its future. After a competitive pitch, D.O.Rueda selected The Wilful Group to boost awareness and strengthen its presence with trade, media and wine enthusiasts.
The partnership will focus on highlighting Rueda’s rich winemaking heritage, regional authenticity and modern approach to wine through strategic events, tastings and cultural storytelling across the UK market.
“D.O. Rueda aligns perfectly with our growing portfolio of FMCG and lifestyle brands committed to sustainability, quality and culture,” says Rebecca Oatley, Founder and Co-CEO at The Wilful Group. “D.O. Rueda brings incredible heritage and global ambition, and we’re excited to help them tell their stories in powerful, market-moving ways.”
This win further reinforces Wilful’s growing reputation as a go-to agency for ambitious FMCG brands looking to scale impact and visibility through creative, purpose-driven communications.
About The Wilful Group
Wilful is a communications agency that works at the intersection of innovation and sustainability to accelerate companies and ideas solving the world’s biggest problems. The Wilful team combines corporate and consumer communications expertise with a taskforce approach that blends specialist marketing brands to deliver an agile and adaptable client service. Headquartered in London, Wilful has a global network of partners through its Over There network and an Africa practice anchored in Kenya
