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    Home»Lifestyle»The truth of Amazon’s fake reviews revealed in new study
    Lifestyle

    The truth of Amazon’s fake reviews revealed in new study

    EditorBy Editor28 November 2023No Comments2 Mins Read
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    A third of Amazon book reviews are fake, study uncovers.

    With countless products available on Amazon’s marketplace, online shopping can often leave customers overwhelmed, exhausted, and reliant on product reviews to determine the best purchase. However, shady sellers have been quick to take advantage of this, and crowd their reviews with fake five star ratings.

    But just how many product reviews are fraudulent? To find out, Scams.info analysed ratings for Amazon bestsellers to uncover which products have the biggest boost by fake reviews.

    The most untrustworthy Amazon reviews

    Rank

    Category

    Percentage of fake reviews

    1

    Books

    37.2%

    2

    Baby

    34.8%

    3

    Large Appliances

    33.6%

    4

    Computers & Accessories

    32.1%

    5

    Women’s Clothing

    31.9%

    6

    Garden & Outdoors

    29.9%

    7

    Men’s Clothing

    26.0%

    8

    Musical Instruments

    25.2%

    9

    Lighting

    22.8%

    10

    DIY & Tools

    22.7%

    Book reviews are the most untrustworthy on Amazon, Scams.info can reveal. Almost 2 in 5 (37.2%) book ratings are fraudulent, the most of any product category. After analysing Amazon’s bestsellers, the experts uncovered that for 59% of products, over 40% of ratings were fake. For 1 in 20 books, over 90% of ratings were illegitimate.

    Shockingly, baby products also receive an extreme amount of fake reviews. Over a third (34.8%) of ratings on Amazon’s baby range are artificial, and 1 in 16 products had 90% of reviews determined to be fake. Reviews for high-value items like Large Appliances and Computers & Accessories are also untrustworthy, at 33.6% and 32.1% fake rating respectively.

    The most trustworthy Amazon reviews

    Rank

    Category

    Percentage of fake reviews

    1

    Pet Supplies

    7.9%

    2

    Sports & Outdoors

    10.5%

    3

    Stationery & Office Supplies

    12.1%

    4

    Toys & Games

    16.4%

    5

    Software

    18.5%

    Only 7.9% of reviews for Pet Supplies are fake, the only products with less than 10% fake
    reviews, and 29.3% fewer than Books. Those purchasing Sports & Outdoors (10.5%) and Stationery & Office Supplies (12.1%) products can also take comfort in the knowledge that less than 15% of reviews are artificial.

    Featured Photo by Towfiqu barbhuiya on Unsplash.

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