SUDU, the sportswear brand dedicated to Fair Play and embodying the ethos Respecting the Resilient, has teamed up with Fiit, the UK’s #1 fitness app trusted by the Premier League, Men’s Health, TechRadar and more, to celebrate a synergy driven by hard work and constant pursuit of a better self.
Starting in January 2025, SUDU customers will gain exclusive access to eight SUDU workout classes on the Fiit platform, including running, conditioning, HIIT, strength and mobility sessions. These classes are designed to be part of a comprehensive fitness programme for all fitness levels and will be available to SUDU customers at no extra cost.
This programme will also be available to all Fiit users, expanding their access to even more fitness content, along with an exclusive 30% discount on all SUDU products.
In addition, existing and new SUDU customers who shop throughout the year will receive a two-month free trial to Fiit’s unlimited membership, valued at £19.99 a month, unlocking access to Fiit’s full library of workouts. SUDU will also offer exclusive workout classes in the member’s area on its website, allowing customers to try out the Fiit experience before signing up to a membership.
This collaboration is driven in one shared mission: to make fitness accessible to everyone. SUDU’s commitment to Fair Play aligns seamlessly with Fiit’s mission to help more people reach their fitness potential, no matter where they’re starting from.
With over three million app downloads and more than 30 million workouts completed, Fiit is a leader in the on-demand fitness space, boasting a loyal customer base of fitness enthusiasts and media outlets. Awarded Best Streaming Service at the 2023 Home Gym Awards, Fiit is renowned for its world-class instructors and partnerships with major brands like HYROX, Vitality and more, now welcoming SUDU to its roster of collaborators.
Since launching in May 2024, SUDU’s 16-piece Run collection – featuring the SRM 01 Running Shoes as its first footwear offering—has received overwhelmingly positive feedback, highlighting its performance in a variety of training environments. This partnership will further showcase the Run collection’s versatility across different training modalities.
“We’re very excited to be working with Fiit because they not only provide world-class fitness content, but they have also built an amazing community that relates to our values of inclusivity,” said Tom Hart, Head of Brand at SUDU. “This partnership is the perfect fit, and it’s our way of saying thank you to our loyal customers who have stood by us throughout our launch year.”
“Our mission at Fiit is to make fitness a habit for everybody. By leveraging our experience and technology to create bespoke fitness content for SUDU and their community, they are empowering us to fulfil that mission and look great in SUDU clothing while doing it. This first release of content is outstanding. However, it is just the beginning of this exciting partnership,” said Matthew Morton, Head of Marketing at Fiit.
The partnership is set to help more people lead healthier, more active lifestyles – whilst offering high-performance gear that complements their fitness journey.