This year has seen Invisible Homes record some powerful numbers achieved by their new property platform which has registered over 50,000 buyers.
Leveraging the power of AI and incorporating a state-of-the-art interface, algorithms work to connect buyers with their off-market dream homes by enabling them to pick ‘must-have’ and ‘nice to have’ features for accurately matched search results. At the same time, the platform builds a picture of each buyer’s needs from their interactions and starts to make outside-the-box suggestions. Much like having a buying agent, it can highlight options that may not be what the buyer initially had in mind, but it nevertheless believes they may fall in love with.
The platform offers instant contact with a listing agent and viewings can be organised within a few clicks. New property instructions are added at super-fast rates, giving buyers lightning speed access to more off-market listings than ever before.
Major business milestones in 2023 include: signing up 140 new estate agents and successfully referring 400 sellers to agents for valuations. Invisible Homes expect to hit their goal of listing 1000 exclusive off-market properties before the end of the year.
NW8 is the London postcode with the most property listings, closely followed by NW6 and NW10, covering the area from St John’s Wood to Willesden as well as Harlesden. On average, the value of a listed property currently stands at £2.7m but overall prices range from circa £270,000 to the most expensive at £35m, with a recent sale at £12m.
Invisible Homes can cite many scenarios demonstrating how their platform has generated successful sales, where the traditional property portals have not. For example, the agency Warren in Putney listed a property for £1.75m in May this year, after an extended period of marketing on the traditional portals. It sold within three days of being matched to buyers through Invisible Homes.
The Invisible Homes property algorithm is able to accurately match prospective purchasers with their perfect homes, ensuring that nothing slips through the net. Finlay Brewer recently sold a house on Brook Green at £3.195m via the site. Originally the buyer was on the agent’s books but had missed all the communications for the house in question.
Mark Wells CEO of Invisible Homes: “Invisible Homes has enjoyed exciting growth during 2023. We now cover about a quarter of London and we are growing rapidly. Our new product gives buyers smarter matches to find their dream home and exclusive access to homes not visible elsewhere. It has been less than a month since we launched the product and already we have added another 40 branches to our books. Momentum is gathering pace”.
Nick Carter CEO of Harding Green: “So far this year we have sold nine properties through Invisible Homes, with a combined value of £12m. We often secured the instruction by suggesting the seller use the off-market platform before going to the open market, or when they were switching agents to give the property a rest from the traditional portals. That’s circa £200,000 in sales commissions generated thanks to Invisible Homes”.
Debbie McFayden Head of Sales Finlay Brewer: “Invisible Homes has been an incredible tool to have up our sleeves for those vendors who, for a variety reasons, are reluctant to share the details of their property on the public property portals. We knew instinctively that it would be a hugely advantageous service and we were right! Invisible Homes has effected introductions to clients that we would not have encountered via the usual property platforms”.
