Phase Eight to Open New Bluewater Store

Phase Eight is delighted to announce the opening of its new Bluewater store on Friday 24th of May 2024. Having traded in Bluewater for the past 20 years, we are pleased to be continuing our successful partnership with the centre as well as bringing the flagship experience to our customers in Kent and the surrounding areas.

The new store will be 336% larger than our previous Bluewater store and will span across an impressive 2,499 square feet. The store will adopt our new store concept which we have been rolling out since the opening of our London Westfield White City flagship which opened in 2022.

The new store will showcase our latest event and ready to wear collections in sizes 8-26 as well as a stunning range of complimentary shoes and accessories for head-to-toe style solutions. The store will also house the petite collection as well as limited-edition ranges such as Phase Eight Childrenswear, bridal, bridesmaid and our black-tie range Collection 8.

This opening is the latest stage of our retail expansion strategy which launched last year with 13 stores across the UK and Europe. With further store openings in key locations such as Bury St Edmunds, Dublin, Glasgow, and Hamburg planned for later this year.

‘We are proud to be opening our new Bluewater store, a centre we have successfully traded in for the past 20 years. The location will allow us to showcase our full range, including limited-edition collections, which were not available in the previous store.  Our store manager Katie and the team are excited to welcome both returning and new customers to the stunning new store.’ – Caraline Money, Group Retail Director – Phase Eight

‘Here at Bluewater, we are always striving to create the best possible guest experience, so we’re delighted to be welcoming back Phase Eight following its relocation to a larger space. Phase Eight is among our longest-standing brands, having traded at the centre for over 20 years, so we’re sure our guests will be delighted to be able to shop an even wider array of clothing in the new flagship store.’ – James Waugh, Centre Director – Bluewater

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