MBA female founder duo launch luxury, veterinary endorsed petcare brand, Chien & Co

Two MBA alumns from London Business School have launched a new natural petcare brand to shake up the London luxury petcare scene. 

Maddy (a consumer goods veteran) and Dr Agnes (a veterinary surgeon) spotted a gap in the petcare market for something luxurious yet scientifically proven.

Called Chien & Co, it is the output of many months spent researching the best possible care for your pets, before bringing 3 products to market in 2023. 

Their vision was to bring ‘petcare to the same standard as self care’. Maddy felt that “too many brands were not bathroom- shelf worthy in their design” and Agnes felt frustrated after many years of treating dogs with skin irritations: “we need something more gentle and more natural, yet effective and backed by protein for longer term skin nourishment and protection”. They have loved working together to really disrupt the category to make luxury meet veterinary. 

Chien & Co has launched with a signature 3 step process, complete for the perfect groom: a deep cleansing aloe & avocado shampoo, a 2 in 1 detangler and conditioner and a blueberry fragrance mist as a finisher. (RRP: £18/unit). 

Chien & Co are already fulfulling D2C orders (here: and have a number of independent stockists in London and across the UK. If you would like to stock us in your shop, vet practice or grooming salon please contact us at [email protected].

Featured Photo by Milli on Unsplash.

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