New data reveals the surprising shoe paradox in the capital
New analysis of over half a million shoezone sales has revealed a surprising shoe size paradox in London with men in the capital having some of the smallest feet in the UK, whilst women have some of the largest.
The data, which analysed sales from 68 cities, revealed nearly a quarter of men in London wear the smallest shoes at a size 6-7 and nearly two-fifths wear a below-average shoe size*.
On the other end of the shoe scale, nearly a quarter of women in London wear the largest shoe sizes at a size 8-9.
Across England, smaller feet seem to be a trend among men, with cities like Hull and Manchester also ranking in the top 5 cities for men with the smallest feet. In these English cities, a quarter of men are wearing smaller shoe sizes while only a tenth of sales in each city are for the largest sizes.
Meanwhile, English women have the largest feet in the UK as the nation’s cities take all the top ten spots. Women from Lichfield have the biggest feet on average, with over a quarter of sales made up of the largest shoe sizes.
A spokesperson for shoezone said:
“In order to find where in the UK has the biggest and smallest feet, we analysed data of over half a million shoe sales, across 68 British cities. No matter how old you are, everyone should ensure their feet are measured accurately so that they’re wearing the correct size to support their feet.”