Inc & Co investment group expands further into retail – acquires ethical luxury lingerie company Studio Pia

Inc & Co, a leading global investment firm, is proudly announcing its acquisition of Studio Pia – an ethical and sustainable luxury lingerie brand.

The strategic move signifies the company’s expansion into the retail sector with an aim to “set new standards of excellence” in the market.

Studio Pia was first launched by Pia Harpur in 2017, with the founder’s vision set on creating ethical and avant-garde designs through exquisite craftsmanship.

Harpur will remain in her leadership role, working alongside Inc & Co to elevate the brand’s presence and expand its global footprint.

The initial plans are to expand the business through Wholesale, Pop up Stores, Concessions globally and 3rd party premium websites.

This expansion strategy underscores the investment firm’s commitment to fostering innovation and accessibility in the luxury lingerie market by offering customers unparalleled access to Studio Pia’s exceptional creations via new locations and development of their online storefront.

“This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia whose management retains a level of equity” said Jack Mason, CEO of Inc & Co.

“Customers love Studio Pia’s environmentally friendly and sustainable lingerie, and I’m thrilled that we’ll be bringing the brand to even more customers across the globe. Our in-house commercial and finance team will work closely with Studio Pia, allowing the team to focus on what they’re already exceptionally good at, creating award-winning luxury lingerie. I’m excited to work with Pia and her team as we begin this new chapter, honouring the ethical ethos that once helped start this inspiring business.”

Pia Harpur, Founder of Studio Pia, states:

“I’m very excited for this next chapter in the Studio Pia story. Having built the brand over the ups and downs of the last 7 years, now feels like the perfect time to bring in the expertise needed to take the brand to the next level, and Inc & Co is the perfect partner to help us achieve our ambitions. Their expertise will help open doors that were previously inaccessible to Studio Pia, and with their support, we can access new opportunities and reach a wider audience who align with Studio Pia’s ethos of reimagining ethical luxury fashion and embracing individuality. I’m excited to see how this collaboration will allow our brand to shine in prestigious new locations and create more in-person shopping opportunities which our devoted and loyal customers have been asking for.

It isn’t just about the physical stores either, as with Inc & Co’s support, we are also performing a brand refresh for later in the year, as well as relaunching our website to expand our digital offering. Looking to the future, we are also going to be releasing our new collection in Autumn/Winter 2024, which will include an exciting revamp of our established and beloved designs. I personally see this partnership as a brand rebirth which will further solidify our commitment to ethical luxury worldwide.”

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