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    Home»Lifestyle»George at Asda reveals Maisie Smith as the new face of the G21 collection
    Lifestyle

    George at Asda reveals Maisie Smith as the new face of the G21 collection

    EditorBy Editor22 January 2025Updated:22 January 2025No Comments2 Mins Read
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    British actress Maisie Smith has teamed up with George at Asda to front it’s latest G21 collection, landing in stores nationwide on 23rd January.

    Maisie is the latest star to partner with Asda for the fashion forward G21 range, following the line’s recent collaborations with Love Island’s Sophie Piper and popular Tik Toker’s The Lewis Sisters.

    A regular on British tv screens from the age of seven, Maisie captured the hearts of the nation as Tiffany Butcher in Eastenders, and demonstrated her impressive dancing skills as a contestant on 2020’s Strictly Come Dancing. The actress has since gained attention on Tik Tok with her viral dance moves and infectious humour, amassing more the 2Million followers!

    Commenting on her favourite pieces, Maisie said, ‘I really like the red satin skirt that we paired with a cozy grey jumper which gave the look a really casual vibe.  There’s also such a strong denim selection too.  A fitted denim two piece with some sporty trainers is bold yet still casual, the baggy & grungy jeans give proper y2k vibes too!.

    Maisie’s G21 collaboration is a fresh and vibrant capsule collection, including streetwear inspired cropped bombers, laidback jersey and versatile satin slips in a muted palette of greys and denims with pops of vibrant red. Paired with casual trainers or heeled boots, the looks work equally well from day to night. The collection also includes feminine pinafore dresses and floral maxis, worn under puffers and paired with trainers for an athleisure twist. The collection of 35 pieces start from £12 for the lettuce edge tee to £40 for the cropped puffers, in size 6-22.

    Delia Phillips, Senior Director of Buying and Design at George said, “We listened to our trend led customers who told us that style, affordability and wearability were most important when it came to their fashion choices, and the G21 range answers just that.  We’ve loved working with Maisie as the latest ambassador for the label, her style encapsulates everything that G21 stands for.

    G21 is available instore and online at George.com from 23rd January in sizes 6-22 with prices starting from £12

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