George at Asda has announced the return of Erica Davies in the latest series of her Style Stories, following the sell-out success of the fashion journalist and influencers first collaboration in September last year.
The second Style Stories by Erica Davies edit is a curated collection made up of 25 staple pieces.
Working alongside George, Erica once again brought her decades of industry experience and expert eye for style to create a collection of easy to wear, fashion forward looks for the transitional season.
Combining classic denim with pops of dopamine brights and the influencers signature leopard print, the pieces can be worn together or individually as everyday wardrobe heroes for seasons to come.
The range has already been causing a huge stir amongst fashion lovers desperate to get their hands on the statement £38 leopard bomber following its preview launch in stores last week. Popping up all over social media, the bold bomber has received comments including ‘£38, bargain! Reminds me of the Ganni one’, ‘I need that!’ and ‘I ran straight to Asda after seeing it on TikTok’, resulting in more than 7k online searches for the coat on George.com in the first week alone.
Other key pieces in the second range include slogan sweaters in colour contrasting brights, laidback slouchy denim trousers and jackets that pair perfectly with the edits feminine floral blouses and striped off-duty cardigans. Shoppers will also be pleased to see the return of the statement leopard print trousers, this time in a straight leg jean, worn with the leopard overshirt for a bold take on the animal print trend.
Erica has a long-standing relationship with George at Asda, proving her fashion status by selling out styles she has previously worn on Instagram posts to her 260k followers.
Speaking on the collection Erica said ‘George have always been able to bring style to every woman with great, wearable, affordable fashion. Which is why it’s such a privilege to work with them again on this latest edit.’
The 25-piece collection is available online and in selected stores from 30th January, with new drops throughout the season. Prices range from £8 for tops up to £38 for coats available in sizes UK8-UK24.