A presentation that tells the story of Norwegian design ‘The Norwegian Boutique Bedroom’ takes centre stage at Jensen Beds with the overarching theme of Norwegian comfort, quality and sustainability, never driven by fleeting trends or fads but steeped in timeless craftsmanship and thoughtful design.
Curated by multidisciplinary studio Hunting & Narud (founded by native Norwegians Amy Hunting and Oscar Narud) this curated installation brings together the best in Norwegian Design. Spotlighting the unique aspects of Eikund, Lundhs, Northern, Jensen Beds and Norsk Dun, carefully chosen items are presented forming a strong synergy and a cohesive, balanced exhibition.
Lundhs’ natural stone slabs are illuminated by Northern’s Buddy Wall lamps framing and adding drama to the installation, while Norsk Dun will dress the Jensen Bed with their collection of bedding and pillows. The setting is surrounded by iconic designs from Northern plus mid-century seating elegance by Eikund. To enhance the storytelling and add depth to the space, Norwegian art will be displayed, and Lundhs presents a bespoke console table desk designed by Hunting & Narud highlighting the materials while adding functionality and structure to the space. 
Accompanying the installation will be two panel discussions with brand ambassadors from Eikund, Lundhs, Northern, Jensen Beds and Norsk Dun chaired by Elizabeth Chopin, Editor of Design Anthology magazine and Grant Gibson, co-founder of material intelligence platform Material Matters, co-hosted with the Norwegian Embassy.
‘Norway’s new wave: the other Scandi design story’ – Tuesday 11th March 4.00pm with Design Anthology Magazine. Elizabeth Choppin, Editor-in-Chief of Design Anthology UK leads a discussion exploring what sets Norwegian design apart from the Scandi pack; what makes Norwegian design unique and how does it enhance modern living spaces. REGISTER
Materials and sensibilities in Norwegian design – Wednesday 12 March 4.30pm with Grant Gibson – host of ‘Material Matters with Grant Gibson’ podcast. Norwegian design boasts a sensitive approach to the use of materials in design, developed through a connection to nature and a commitment to longevity. Grant Gibson explores the influence of materials on the sensibility of Norwegian design with these leading Norwegian design brands. REGISTER
According to Hege Lundh, Marketing & Business Development Director at Lundhs, ”This programme is an intimate opportunity to showcase the innovative, responsibly produced pieces from these Norwegian brands. Norwegian design’s distinctiveness, rooted in our deep understanding of natural resources, will be higlighted through discussions, meetings and presentations and we’re delighted to strengthen connections in London, a global hub for design thinking”.
A week of activity presenting exemplary Norwegian design with a focus on comfort, quality and sustainability.
For press opportunities, please contact Caroline Knight at [email protected] or
Scarlett Walker-Hebborn at [email protected]
- London Design Week Monday 10 – Friday 14 March: REGISTRATION
- TALK – ‘Norway’s new wave: the other Scandi design story’ with Design Anthology Magazine Tuesday 11th March 4.00pm Free to attend. REGISTER
- TALK – ‘Materials and sensibilities in Norwegian design’ with Grant Gibson, Material Matters. Wednesday 12 March 4.30pm Free to attend. REGISTER
Address | Jensen Beds – Design Centre Chelsea Harbour, 1st floor, South Dome, unit 117. Lots Road. London, SW10 0XE. 
Lundhs is the largest producer of natural stone in Northern Europe, founded by Thor Lundh in 1962. They promote their collection of Norwegian natural stones, Larvikite and Anorthosite, under the Lundhs Real Stone® brand. Crafted by nature millions of years ago, the exceptional stones combine unique aesthetics with excellent performance to create the ideal surface choice for worktops and tiles.
Eikund was established the spring 2016 and gather the best of Norwegian furniture design from the 1950s and 60s under one brand giving old icons from the Norwegian design legacy new life by renowned masters such as Fredrik A. Kayser, Torbjørn Afdal, Sigurd Resell, Sven Ivar Dysthe and Torbjørn Bekken. Eikund produce furniture designed to last and want each action to have as little impact on the environment as possible.
Northern is where creative expression meets traditional craft, sparking new directions for design. The Northern brand was born in the studios of Northern Lighting, where a team of creatives had been illuminating lives for the past twelve years. Combining beauty with functionality, preferring natural materials and genuine craftsmanship, furniture and interior accessories were added to the portfolio enabling Northern to express our characteristic style in a whole new scale.
Jensen beds is a leading manufacturer of premium mattresses and sleep solutions crafting luxury beds since 1947. Combining traditional craftsmanship with advanced sleep technology, their collections maintains a strong commitment to sustainability while innovating in sleep science and adjustable bed technology.
Norsk Dun are one of Norway’s largest producer and distributor of Norwegian duvets and pillows and represents the pinnacle of luxury sleep comfort. Produced in Mysen, Norsk Dun are first producer in its segment to be officially certified as Made in Norway, Norway’s official mark of origin the products, and a member of the EDFA (European Down and Feather Association) and always have up-to-date information about the down’s journey and can trace the down back to the producer. Each product carries the Daunasan® label for the strictest standards of purity and hygiene and Nomite® guaranteeing suitability for asthmatic and allergy sufferers.
