Close Menu
The London News
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Vimeo
    The London News
    Subscribe Login
    • Tech
    • Fitness & Health
    • Business
    • Finance
    • Food & Drink
    • Lifestyle
    The London News
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    Home»Food & Drink»Bake-Off Poll Sees Mums Triumph as Nation’s Top Bakers in the Family
    Food & Drink

    Bake-Off Poll Sees Mums Triumph as Nation’s Top Bakers in the Family

    EditorBy Editor25 December 2023No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    With either Josh, Dan, or Matty taking the crown in this year’s The Great British Bake Off all-male final (Tuesday 28th November, 8pm, Channel 4), a family bake-off poll by Camp Coffee has taken place to definitively answer the much-debated question of who claims the star baker apron in the family. And the winner is… our cherished mums with nearly a quarter of the votes (24%).

    The poll which highlights the nation’s love for baking, popularised by shows like The Great British Bake Off, also reveals a growing confidence in the family kitchen with 20% of respondents claiming ‘Myself’ as the best baker (with Grans proudly standing as the largest group – 52% – who voted for their own baking talents). This reaffirms the enduring passion and talent for baking amongst our beloved matriarchs. Next most popular in the family voting was ‘My Partner’ with 16%. ‘My Gran’ secured 6%, ‘My Dad’ at 3%, and ‘My Grandad’ sweetly took the wooden spoon with 1%.

    Katie Atkin, Brand Manager, Camp Coffee says: “We’re thrilled to see the passion and enthusiasm that families across the nation have poured into this nationwide baking poll. Nearly half of all respondents (46%) agreed that baking together as a family is quality bonding time. Camp Coffee has always been about bringing families together, and this poll underscores the importance of traditions and family ties. The heart-warming support for mums and the shared love for baking across generations reflect the enduring values we hold dear. As we continue to savour the simple pleasures of life, we look forward to nurturing these cherished moments with Camp Coffee and inspiring more heart-warming family stories.”

    Nation’s favourite cakes
    What’s also been revealed is that over 45% of the UK population think that the best cakes use traditional or ‘old’ recipes. As well as the classic coffee & walnut cake other traditional bakes to make the Top 10 of the nation’s favourite bakes include chocolate cake (12%), Victoria sponge (11%), lemon drizzle (10%), fruitcake (9%), and carrot cake (8%).

    Katie says, “Camp Coffee is a true icon of British nostalgia, evoking warm, cherished memories of our childhood when we’d bake alongside our mums, grandmothers, and now, even our own kids. It holds a special place in the hearts of our loyal consumers as a beloved ingredient for making coffee-flavoured cakes, bakes, and drinks.”

    Voting results: Who is the best baker in the family?

    1. My Mum (24%)
    2. Myself (20%)
    3. My Partner (16%)
    4. My Gran (6%)
    5. My Dad (3%)
    6. My Grandad (1%)

    * The research was conducted by Censuswide with UK General Consumers aged 18+ (Nationally Representative) between 04.09.23 to 06.09.23. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.

    Featured Photo by Nadya Spetnitskaya on Unsplash.

    • Editor
      Editor
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleUSA world’s most network ready country, with Canada (11th) and Brazil (44th) taking second and third spot across the Americas
    Next Article SIXT’s travel expert busts common car hire myths ahead of Christmas travel
    Editor
    • Website

    Related Posts

    Bread Ahead partners with Zapp to bring iconic London bakes to your door in minutes, 24/7

    1 August 2025

    Sybron to open Midland distribution centre

    25 July 2025

    El Rayo and Rogue Sarnies serve up free El Rayo T&T’s and one-off sandwich collab event for National Tequila Day

    21 July 2025

    Daisy Green Brings Aussie Vibes to Clapham Old Town this Summer with the Launch of Margot Green

    21 July 2025
    Our Picks

    Two new live music pop-ups have launched in Victoria, London

    1 August 2025

    Classic literature is enjoying a sudden surge but it’s the value of the books rather than the words in them that is generating a sales boom.

    1 August 2025

    Bread Ahead partners with Zapp to bring iconic London bakes to your door in minutes, 24/7

    1 August 2025

    Tottenham’s Mohammed Kudus, Love Island’s Maya Jama and Black Panther’s Letitia Wright: The biggest stars you can expect to see on London Lions European basketball nights

    31 July 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    About Us
    About Us

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Our Picks

    Breath, Story, and Nature: Artist-Led Workshop in Holland Park Celebrates Love Parks Week

    28 July 2025

    An Icon, Reimagined

    15 July 2025

    Walthamstow’s hometipple welcomes award-winning chef Marie Mitchell

    11 July 2025
    Subscribe to Updates

    Subscribe to Updates

    Get the latest creative news from The London News

    Facebook X (Twitter) Instagram Pinterest
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    © 2025 by The London News.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Lost password?

    Register Now!

    Already registered? Login.

    A password will be e-mailed to you.