Iconic London 10k race sells out as demand for running events continues to rise The Saucony London 10k has sold out for the third year running, and faster than ever before. 17,000 runners are preparing to charge through the capital on July 13, supported by thousands of Londoners. The iconic 10k race, which has sold out in record time over three months before race day, has launched a waitlist for 2026 as running continues to experience a boom in popularity. This event, alongside many others across the country, have recently seen an increase in interest as people are placing a…
Author: New Reach
Saucony and Motiv Sports are excited to announce the launch of a brand-new running event in London, Saucony Run Shoreditch. Taking place on Sunday, 21 September 2025, this closed-road race will bring together runners of all abilities to experience the thrill of a 10k in one of London’s most vibrant and unique areas. As the headline sponsor, Saucony continues to celebrate the powerful connections forged through running and embrace the evolving landscape where running intersects with culture. Motiv Sports is known for delivering some of the UK’s most popular running events, including the Saucony London 10k and the Wizz Air…
The London Lions Basketball Club has announced its ambition to develop a world-class, purpose-built basketball stadium in the capital. A new state-of-the-art venue would serve as the long-term home for elite basketball in London and provide a platform for top-tier competition while fostering grassroots development and expanding access to the sport for communities across the city. The proposals include plans to create a cutting-edge training and game-day environment for elite athletes, including the London Lions men’s and women’s teams. The venue would serve as a hub for youth programmes, community engagement initiatives and talent development, ensuring that basketball continues to…
NordVPN, a global cybersecurity company, announced a new partnership with the London Lions, the premier professional basketball team representing the vibrant spirit of the UK’s capital city. The creation of this official partnership highlights the increasing importance of cybersecurity and online privacy in fans’ daily lives. “Strong defence is crucial both on the basketball court and in our online activities. We’re therefore honoured to establish our partnership with the London Lions. We are confident this partnership will increase awareness about cybersecurity and online privacy among basketball fans. We look forward to providing them with robust internet security solutions across their…