Snap Fitness is a fitness brand taking a more holistic approach to wellness in order to empower individuals of all backgrounds to discover the transformative effects of exercise. Shifting away from being “just a gym”, the franchised fitness operator, which has more than 1,000 clubs around the world, has strategically adapted its focus to emphasize the transformative effects of exercise on overall quality of life. The move was instigated by the entire global fitness sector undergoing something of a momentum shift following the COVID-19 pandemic. “Towards the end of the pandemic, we did extensive consumer insight work, as it was…
Author: Editor
Brands perceived as caring and friendly receive more reports after product incidents. However, instead of vengeful complaints, consumers report more helpful feedback so the brand can fix the problem, finds new research from UCD Michael Smurfit Graduate Business School. Anshu Suri, Assistant Professor of Marketing from UCD Smurfit School, alongside colleagues from Desautels Faculty of Management at McGill University and Haslam College of Business at the University of Tennessee, analysed reports of harm incidents by car owners and found that a 1% increase in brand warmth is associated with a 27% increase in the number of reports a car brand receives…
iStorage, renowned worldwide as the foremost authority in hardware-encrypted portable data storage and cloud encryption solutions, unveiled their latest innovation. Celebrated for their user-friendly PIN-protected devices and unparalleled security measures, iStorage consistently leads the industry by years. Now, they have once again pushed boundaries with the introduction of a groundbreaking 24TB drive. Since its debut, the diskAshur DT2 has established itself as the benchmark, being the premier PIN-protected, hardware-encrypted HDD worldwide. It boasts a pioneering secure microprocessor, certified to Common Criteria EAL5+ standards, endorsed by government accreditation schemes such as NCSC CPA, FIPS 140-2 Level 3, NLNCSA BSPA and NATO…
Global Momentum and Demand for VAST Data Establishes Company as the Market Leader for Deep Learning and AI Infrastructure VAST Data, the AI data platform company, announced today that it has secured $118 million in Series E funding, led by Fidelity Management & Research Company and accompanied by New Enterprise Associates (NEA), BOND Capital and Drive Capital. The funding will advance VAST Data’s mission to deliver a new category of infrastructure that puts data at the centre of how systems think, react, and discover. This breakthrough will empower organisations to effectively address their most pressing data challenges, enabling unprecedented advancements…
Mark Bower-Easton, Head of Distribution at Oxford Capital, shares the common reasons businesses fail to secure VC funding: Lack of scalability: “Venture capitalists gravitate towards highly scalable business models poised for rapid growth. Lack of scalability and growth potential raises concerns for venture capitalists aiming for investments in businesses targeting expansive, growing markets to yield substantial returns. Businesses dependent on manual processes or possessing limited geographic reach, thus struggling to accommodate growth without significant bottlenecks, do not align with venture capitalist investment objectives.” Unproven market demand: “We prioritise opportunities backed by solid evidence of customer interest and market validation. Insufficiently refined…
Common AI scams to be mindful of this summer AI Generated Websites A key danger to be aware of whilst holiday searching are AI generated websites. These can be created by scammers, who utilise AI to create fake websites that can lure customers into providing their bank details to secure their chosen location for their getaway. The links to these websites may also be sent to consumers via email or social media, and may offer discounted prices to attract them. Therefore, it is always recommended to use well-known, established websites, such as www.expedia.com, with adequate protection and company credentials. Fake AI listings…
If 2023 was the year Popcorn Kitchen blazed a trail by extending its hand-popped popcorn prowess into confectionery and home popping kits (their most successful NEW product launch), 2024 will no doubt be remembered as the very moment the UK’s favourite artisanal popcorn initiated its first fine snacking collaboration with kindred spirit peanut butter button pioneers, Superfoodio. In its first incarnation, the eagerly anticipated ‘flavour union’ between two of the UK’s most deliciously discerning fine snacking emissaries will see Superfoodio’s iconic chunky peanut buttons become the latest hero topping within Popcorn Kitchen’s latest home popping creation Peanut Butter Buttons. According…
Predator Gaming is proud to continue the partnership with Intel® Extreme Masters as the official Global PC Partner of IEM Katowice 2024. A competition to win a VIP trip to the finals with VIP tickets, flights, accommodation and spending money via @PredatorGaming Facebook Page Play like the pros with top-of-the-line hardware, Predator Helios 300 SpatialLabs Edition 3D gaming notebook, Predator Orion X small form factor upgradable PC and the breathtakingly curved Predator X45 OLED monitor. All now available in UK retailers. Limited ticketed Live Viewing Party with top UK gaming streamers in London gaming bar Platform, Canary Wharf. A Predator…
Southside Shopping Centre is searching for a local artist to create a community inspired masterpiece and have their work displayed in the heart of Wandsworth. The South West London retail destination is seeking a creative artist from Wandsworth to transform the brickwork at the centre’s busy throughfare at their West Entrance into a vibrant, colourful and welcoming new street art display space for local residents and guests of Southside to enjoy. The open call is supported by Southside’s owners Landsec and Invesco Real Estate, and the successful artist will receive a £17,000 budget to bring their vision to life. The…
Pelangi Beach Resort’s Kid’s Pool and Kiki Farm Embark on an unforgettable family adventure in Langkawi. The Malaysian archipelago offers an enticing and budget-friendly alternative to pricier European destinations, with packages in August 2024 starting from just £5,212 for a family of four for seven nights, including 4-star + resort accommodation and convenient flights with Emirates. Malaysia’s diverse cultural heritage, warm hospitality, stunning natural landscapes, and wide range of activities make it an ideal destination for family trips. Langkawi, nestled in the sparkling waters of the Andaman Sea, presents an unparalleled opportunity for families to discover the wonders of Malaysia…