PRS IN VIVO’s Data-Driven Approach to Winning Consumer Attention
With more than 15,000 products competing for shoppers’ attention in an average supermarket, standing out has never been more challenging. PRS IN VIVO, a pioneer in behavioural insights and packaging research, harnesses the power of cutting edge technology to help brands navigate this crowded landscape.
Shoppers spend an average of 35 minutes per trip, and over 60% of purchases are driven by habit, not active decision-making. For brands, breaking through habitual behaviour is the key to winning consumer loyalty.
PRS IN VIVO helps brands take the guesswork out of rebranding, product launches, and shopper marketing. Services include packaging analysis, shelf placement optimisation, and shopper experience insights, all rooted in behavioural science. This approach ensures your product not only stands out but also resonates with shoppers.
Brands often face significant risks when making product changes – up to 30% volume loss after a rebrand. PRS IN VIVO mitigates these risks by analysing consumer behaviour in the context of competitors and shopping environments, ensuring informed, effective decisions.
For commentary on the latest trends in behavioural insights, rebranding strategies, or packaging optimisation, PRS IN VIVO’s experts are available for interviews and insights.
PRS IN VIVO
Since 1972, PRS IN VIVO has forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience.
- Anthony White
