The Ice Cream Alliance’s prestigious annual ice cream awards has always been the gold standard of excellence in the ice cream industry. Every year, worthy ice cream manufacturers, parlours and mobilers fight for the highest honours in the ice cream world, facing rigorous judging standards and fierce competition. This year, however, the stakes were higher than ever. Sponsored by Whitby Morrison, the world’s leading manufacturer of ice cream vehicles, The Mobiler of the Year brought together the winners of the past 15 years in a special Champion of Champions round – the ultimate showdown to determine the very best in…
Author: Anthony White
PRS IN VIVO’s Data-Driven Approach to Winning Consumer Attention With more than 15,000 products competing for shoppers’ attention in an average supermarket, standing out has never been more challenging. PRS IN VIVO, a pioneer in behavioural insights and packaging research, harnesses the power of cutting edge technology to help brands navigate this crowded landscape. Shoppers spend an average of 35 minutes per trip, and over 60% of purchases are driven by habit, not active decision-making. For brands, breaking through habitual behaviour is the key to winning consumer loyalty. PRS IN VIVO helps brands take the guesswork out of rebranding, product…
International Women’s Day comes round every year as part of Women’s History Month, and this year, the theme is #AccelerateAction. To help even the playing field, and accelerate action for women in business, it’s important to try to support female founded and led companies where you can. Currently, only 19.1% of active UK companies are female-led. There are almost One Million women-led companies in the UK. The current figure is 997,090. But the pace of registrations is slowing and closures are rising. 171,400 incorporated in the last year, a 6.6% drop in registrations from the previous year. The number of…
Evolution Capital has launched EC Analytics 2.0, a groundbreaking data analytics platform, at the 2025 Financial Due Diligence Forum held at The Reform Club in London. Dubbed the “next generation of due diligence,” EC Analytics 2.0 promises to transform how businesses approach mergers and acquisitions (M&A) by replacing static, outdated reports with a dynamic, real-time dashboard. Why EC Analytics 2.0? Traditional Financial Due Diligence (FDD) often involves lengthy, static reports that quickly become obsolete in fast-paced deal environments. EC Analytics 2.0 introduces a streamlined digital dashboard that integrates live data, giving users real-time insights and the ability to explore the…