Zapp, London’s leading 24/7 premium convenience delivery app, is now stocking one of the world’s rarest and most prestigious vodkas: Beluga Epicure Series II by Lalique, priced at £12,999.99. This is the most expensive spirit ever made available for on-demand delivery in the UK.
Zapp is one of the UK’s largest independent retailers of alcohol, having tripled its sales in the past year. The company’s success stems from its focus on on-demand delivery and exclusive products, with over 50% of its beer, wine and spirits category dedicated to premium items, including Clase Azul, Don Julio, Beluga Vodka and Casa Dragones. The rare Clase Azul Ultra (£2,649.99 RRP), with only 100 bottles worldwide, is also available.
Zapp’s ‘on-demand’ approach is fundamentally changing how these products are bought and sold, catering to consumers who value the convenience of instant online delivery. Known for its carefully curated and distinctive collection, Zapp offers a product range that stands apart from traditional merchants focused on planned-ahead purchases.
A symbol of extraordinary craftsmanship, Beluga Epicure Series II is a collaboration between Beluga Vodka and the iconic French crystal maison Lalique. Only 888 individually numbered decanters exist worldwide, each handblown in Alsace and adorned with Lalique’s famed Bacchantes motif. The vodka itself is made from alpha-grade spirit and pure spring water, then rested for 100 days to achieve exceptional smoothness.
Dan Whine, Head of Fine Wines & Spirits at Zapp, said: “Beluga Epicure Series II is one of the most sought-after vodkas in the world and exactly the kind of extraordinary product our customers expect from Zapp. We’re known for curating a distinctive, premium collection you won’t find at traditional retailers and we’re proud to offer this collector’s piece, delivered in minutes. It’s testament to our commitment to making rare and exceptional products instantly accessible.”
Nick Duncan, UK Country Manager – Noblewood Group, said: “We’re pleased to make Beluga Epicure Series II available through Zapp, offering our clients a new and convenient way to access this limited release. Partnering with a platform that values quality and curation allows us to reach collectors in a new way, those who appreciate both craftsmanship and convenience.”
Zapp’s listing of this rare collector’s item builds on its expanding portfolio of fine and rare drinks, following the addition of Château Pétrus Pomerol 2000 (£5,499.99), Domaine de la Romanée-Conti Grand Cru 2009 (£3,499.99) and Chambertin Grand Cru Domaine Armand Rousseau 2009 (£4,499.99).
Zapp has become one of the UK’s leading retailers of fine wine and premium spirits. More than half of its alcohol category is dedicated to prestige offerings from names like Antinori, Gaja, Château Mouton-Rothschild, Clase Azul, and now Beluga Vodka. Zapp Boutique – the platform’s luxury-focused in-app destination – features top-tier brands such as Fortnum and Mason, LVMH, Daylesford, Apple, Bamford and Dr. Barbara Sturm.
Backed by high-profile investors including Sir Lewis Hamilton, Lightspeed, Atomico, BroadLight Capital and Vorwerk Ventures, Zapp continues to redefine modern convenience through a premium lens.
To shop the range, download the Zapp app on iOS or visit justzapp.com.