The future is functional: Tesco’s new functional drinks bays puts CBD drinks at the forefront of wellness
Goodrays will be the only CBD drinks brand to be stocked on Tesco’s newly announced Functional Drinks bays, rolling out through March 2024 across 179 stores.
Created by CBD industry expert Eoin Keenan and ex-Diageo taste developers, Goodrays CBD drinks are ‘a deep breath for your brain. ‘ 3 SKUS will go on shelf on the new Functional Drinks Bays at Tesco: 4x250ml packs of Raspberry & Guava, Elderflower & Yuzu, and Blood Orange & Grapefruit. RRP is £7.50 for a 4 pack (4x250ml).
Science shows that to experience the full effects of CBD – a reduction in anxiety, a better nights sleep, and less muscle and joint pain for example – consumers need at least 25mg of CBD. A market-leading ‘dose’ of 30mg of premium CBD and a daily dose of Vitamin D, no added sugars, all-natural ingredients and a fully recyclable, entirely plastic-free product makes for what Goodrays wants to define the future of wellness drinks.
As the only CBD drinks brand currently on offer, Goodrays plans to support the listing with PR support, in-store education and ongoing marketing activity throughout the partnership.
Eoin Keenan Founder of Goodrays says,
“We design and deliver the most exciting, effective and accessible CBD products to people who want to improve their mental wellbeing. Our drinks are the most cost-effective way of accessing CBD on the market and Tesco shares our vision in making CBD more affordable and accessible for all. We’re excited to be part of this new direction for Tesco and we expect more and more retailers to follow suit as wellness continues to be the dominant trend in drinks.”
Goodrays is the fastest-growing CBD brand in the UK, and second largest brand in the category. It is the top-selling adult soft drink on Amazon with over 1000 5* reviews.