A new study by leading solo travel brand WeRoad, has revealed a strong link between social media use and solo travel trends among British holidaymakers. The research found that 47% of UK solo travelers often rely on social media platforms for inspiration when planning their next adventure.
This finding highlights the growing influence of digital content on travel decisions, particularly for those embarking on independent journeys. As solo travel continues to gain popularity in the UK, social media appears to play a crucial role in shaping destination choices and itineraries.
Key findings from the study include:
47% of UK solo travelers often use social media for travel inspiration
Instagram ranked as the top platform for solo travel content, followed by TikTok
Solo travel influencers and travel bloggers were cited as particularly influential in decision-making for independent travelers
Justyna Chlopecka, UK Marketing Manager at WeRoad, commented: “Our findings suggest that social media serves as a virtual travel companion for many UK solo travelers, offering inspiration, practical tips, and a sense of community.”
As solo travel continues to grow in popularity among UK residents, this study provides valuable insights into the decision-making process of independent travelers. It suggests that a strong, authentic social media presence tailored to solo travelers may be key to capturing this market.
About WeRoad:
WeRoad has been reinventing group travel for millennials since 2017 and is one of the fastest-growing travel platforms in Europe, with offices in Italy, Spain, the UK, France and Germany, as well as operating in the DACH market. It has a strong community DNA with a large social following (over 2.5 million followers). With the strength of its 2,500+ Coordinators, WeRoad has helped over 100,000 travellers to discover the world and make new friends in more than 300 itineraries. Around 60 percent of its customers rebook year-on-year and a third of its bookings is the result of word of mouth.
- Hugo Lloyd