As one of the UK’s leading housing associations, L&Q understands purchasing a home goes beyond bricks and mortar – it’s the start of a story. After helping over 1,000 buyers get onto the property ladder throughout 2024, for 2025, L&Q is committed to helping even more home-hunters start their next chapter.
Available throughout January on selected Shared Ownership homes across England, L&Q is offering incentives worth up to £1,500 upon reservation – plus an additional £500 voucher to help purchasers settle into their new space*.
Claire Brenlund, Sales and Marketing Director at L&Q, comments: “The new year is a great time to start afresh – but it’s also a time when things tend to be a little tighter financially. We’re hoping these incentives will help to ease that strain, allowing buyers to relax into the house hunting process and really get excited about their journey into homeownership.”
Whether it’s the serenity of suburban family life or the vibrant fast paced city living, L&Q offers Shared Ownership homes for all types of buyers, ranging from studios and one-bedroom apartments through to two-, three- and four-bedroom homes in popular locations across the UK.
One development included in the month-long campaign is L&Q at Victoria Riverside. Situated in the vibrant Red Bank area within Manchester’s city centre, the modern one- and two-bedroom apartments boast stunning city views and easy access to all Manchester has to offer. With strong transport links, such as Victoria Station and the Shudehill Interchange, just a short walk away, residents can explore beyond the city’s dynamic nightlife scene, shopping destinations and green space with ease. Incentives of up to £1,500 towards buying costs are available on all homes reserved throughout January, with prices starting from £61,875 for a 30% share of a one-bedroom apartment (FMV: £247,500).
For those seeking a fresh start within a thriving community this year, The Arbour, Beaulieu, is offering the perfect chance to turn a new page and step onto the property ladder. Located on the outskirts of Chelmsford, the development features 180 acres of green space and onsite amenities, combining modern comforts with the peace of countryside living. L&Q is offering £500 towards buying costs for those who reserve a one-bedroom property in January. Prices start from £70,500 for a 30% share (FMV: £235,000).
The Arbour boasts excellent transport links, making it ideal for those commuting to London. Chelmsford Railway Station is just a short journey away, with direct connections to London Liverpool Street in under an hour. Additionally, residents can take advantage of Beaulieu’s dedicated bus service, free for the first year, ensuring easy access to the station. Further enhancing travel connections, a dedicated train station is planned on-site and scheduled for completion at the end of 2025.
Located in the popular Zone 3 east London hotspot Walthamstow, one- and two- bedroom homes at The Chain combine urban living and convenience with green spaces and eco-friendly living – a hard find in the capital. Homes are surrounded by landscaped communal gardens, on-site bicycle storage and an encouraged car-free environment facilitated by a complimentary three-year Zipcar membership.
Situated a short walk from Walthamstow Central and close to St James Street and Walthamstow Queens Road stations, The Chain boasts excellent connectivity via the Victoria Line and Overground services. The development is the perfect choice for singles or couples looking to move within the capital, offering convenient commuter routes alongside picturesque green spaces to provide a welcome escape from the demands of a hectic workweek. L&Q is offering £2,000 towards buying costs on all apartments when a reservation is made this January. Prices start from £123,750 for a 25% share of a one-bedroom home (FMV: £375,000).