This London Fashion Week, Sofa Club is set to make a bold entrance with a campaign unlike any other. While the fashion world’s elite strut down the runway, Sofa Club will be showcasing its own designs—right through the heart of London. Our “Strut and Sit” campaign brings the comfort of home into the vibrant fashion scene, offering a chic and cosy retreat for fashion enthusiasts during one of the most anticipated weeks on the style calendar.
On Friday, 13th September, Sofa Club will turn heads not just with the latest fashion trends but with what people are sitting on. Our trendsetting sofas will make surprise appearances at key locations near London Fashion Week venues, offering a stylish and comfortable respite for those on the go. Picture a luxurious corner sofa outside the iconic Somerset House or a sleek, modern loveseat near The Strand, providing the perfect spot for a quick recharge between shows.
Join us at London Fashion Week and take a moment to sit back, relax, and enjoy the fashion frenzy from the best seat in the house. Don’t forget to capture your #SofaStrut moments and share them on social media! Whether you’re lounging in one of our pop-up spaces or spotting our sofas on the move, Sofa Club is your ultimate destination for style and comfort this fashion season.