Brand Champions, the dynamic marketing consultancy renowned for its flexible and tailored marketing solutions, has announced the appointment of two senior leaders, Megan Butler and Jon Lock, as part of its ongoing growth strategy.
Megan Butler joins Brand Champions after a successful tenure as Chief Strategy Officer at Four Agency, where she spent nearly five years shaping the agency’s strategic direction and delivering award-winning work for clients across sectors such as FMCG, healthcare, travel and finance.
While at Four, Megan developed the trademarked Mapper360 insights methodology, driving behaviour change campaigns and securing key government strategy rosters. With over 20 years of experience spanning creative, PR, digital, and social disciplines, Megan brings unparalleled strategic rigour and a passion for insight-led solutions to Brand Champions.
Commenting on her new role, Megan said: “I’m excited to help drive the next phase of growth at Brand Champions, bringing fresh perspectives and enhanced strategic capabilities to the team. The consultancy’s flexible and client-first ethos uniquely positions it to solve today’s marketing challenges, and I look forward to contributing to its continued success.”
Joining alongside Megan is Jon Lock, a seasoned creative leader with 25 years of experience. Jon has worked both in-house and agency-side, managing high-performing teams to deliver innovative, commercially driven solutions for B2B and B2C brands. His recent roles include senior creative positions at Prodigious London and TBWALondon, where he led integrated campaigns across brand repositioning, TVC, and social media. Known for balancing strategic insight with imaginative flair, Jon’s expertise in creative writing and concept development will be instrumental in driving impactful marketing strategies for Brand Champions’ diverse client base.
Jon added: “Brand Champions offers a truly unique approach to marketing consultancy, and I’m thrilled to join a team so focused on delivering meaningful results. I’m eager to combine creativity with strategic thinking to elevate client campaigns and champion bold, innovative ideas.”
Fiona Wylie, Founder and CEO of Brand Champions, welcomed the new hires, saying: “We couldn’t wait to have Megan and Jon on board. Their combined expertise in strategy and creativity perfectly complements our mission to deliver exceptional, client-focused partnerships that deliver results. As we continue to grow, their leadership will undoubtedly play a key role in shaping the future of Brand Champions. This will start 2025 off with a bang for us”
The appointments mark an exciting milestone for the consultancy, which has built a reputation for its “SOS” marketing support, offering quick turnaround marketing resources and bespoke marketing strategies driven by insights to solve clients’ gritty problems. With Megan and Jon joining the fold, Brand Champions is set to cement its position as a trusted partner for big brands navigating complex marketing challenges and staff and skills shortages.
Having previously worked with companies such as Novo Nordisk, Celebrity Cruises, Pizza Express and Johnson and Johnson, we look forward to seeing who they take on next.
- This is Goho
