In the fast-paced, work-hard play-hard lifestyle of Londoners, finding quick and healthy snacks that can fuel a busy day without compromising fitness goals can be tricky. As Millennials and Gen-Z become increasingly health-conscious, their interest in protein-rich, free-from treats is on the rise. The modern-day trend of balancing a hectic career with socialising and active living is reshaping how people approach nutrition, especially when it comes to snacks.
“People are no longer just looking for something that tastes good -they want to know that what they’re eating has a net benefit for their body” says Teddie, founder of Sweet & Wild, a growing brand made with responsibly sourced ingredients. “Our customers are active, engaged in fitness, and in the know about their diets. They know that everything they consume can either power them through their day, or leave them with unpredictable sugar highs and lows.”
In the fast-paced, work-hard play-hard lifestyle of Londoners, finding quick and healthy snacks that can fuel a busy day without compromising fitness goals can be tricky. As Millennials and Gen-Z become increasingly health-conscious, their interest in protein-rich, free-from treats is on the rise. The modern-day trend of balancing a hectic career with socialising and active living is reshaping how people approach nutrition, especially when it comes to snacks.
“People are no longer just looking for something that tastes good -they want to know that what they’re eating has a net benefit for their body” says Teddie, founder of Sweet & Wild, a growing brand made with responsibly sourced ingredients. “Our customers are active, engaged in fitness, and in the know about their diets. They know that everything they consume can either power them through their day, or leave them with unpredictable sugar highs and lows.”
It’s no surprise that protein, a vital nutrient for muscle repair and growth, has gained more attention online this Spring. With a shift towards plant-based diets and an ever-growing focus on sustainability, there’s been an uptick in searches for snacks made from natural, more bioavailable sources of protein like nuts and seeds. Teddie explains, “We’ve seen an increase in demand for clean, nutrient-rich treats that support not only muscle maintenance but also energy levels throughout the day. People want nutrition that fits seamlessly into their routine -whether they’re running to a meeting or heading out for a workout.”
When you reach your late 20s and early 30s, muscle retention becomes more challenging as metabolism very gradually starts to slow. But upping protein intake can help counteract this process. Protein is a powerful tool in maintaining muscle mass and overall health, something that has been reflected in the feedback Sweet & Wild receives. “Athletes, climbers, and runners rave about how our bars keep them energised throughout the day while offering the right balance of nutrition,” says Teddie.
These naturally nutritious snacks are a hit among Londoners, not just for their health benefits, but for their ethical sourcing too. With a growing interest in food sustainability, more and more shoppers are looking for products that are both good for them and good for the planet. “Our customers care about where their food comes from. We make it a priority to support farming communities around the world by ensuring our ingredients come through a fully transparent, organic supply chain,” Teddie says. In fact, 95% of Sweet & Wild’s ingredients are now certified organic, a testament to the rising demand for responsibly sourced, nutrient-dense foods.
But Teddie’s commitment to sustainability doesn’t stop with the ingredients. Sweet & Wild‘s ‘Good to the Core’ ethos covers their choice of packaging (all recyclable or compostable), energy usage and supply (a solar-powered kitchen and warehouse), and their commitment to know and share the journey of every ingredient they use, from grower right the way to the finished product.
“I want to form close relationships with every grower and producer we work with,” she says. “Our mission is not just to provide tasty, nutritious products but to support the growth of regenerative farming practices worldwide.
As the demand for high-protein sustainable snacks continues to rise, it’s clear that the future of healthy eating will be shaped by people like Teddie who not only cater to modern nutritional needs, but are helping drive the sustainable food movement forward. For Londoners constantly on the go, protein-packed snacks are more than just a quick fix -they’re an investment in both personal and planetary health.
The rise of plant-based, nutrient-rich treats is more than just a trend -it’s a shift toward smarter, more sustainable choices. So, next time you’re on the hunt for a snack to power you through your day, consider one that’s not only packed with protein but also nourishes the planet. It’s the kind of small change that can make a big difference.
Shop at www.SweetAndWildTreats.co.uk
