There’s no doubt that Popcorn Kitchen is a brand with the wind in its sails! Sales are racing ahead like a possessed express train, B-Corp membership has been secured within a year and an ambitious NPD conveyor belt is juddering in eager anticipation of what’s coming down the line in the run-up to Christmas.
First out of the traps is Popcorn Kitchen’s amply packed bags of gourmet mushroom popcorn kernels. On first inspection this product reveal may to the untrained eye seem like a low-key launch and yet, if you think about it, it essentially offers the perfect blank canvas for showcasing one’s fine-snacking prowess.
According to Louise Monk (Popcorn Kitchen custodian), ‘If you think how Popcorn Kitchen has thoughtfully extended its reach in recent times from extravagant flavoured popcorn bags and involving gifting offers through to meticulously curated ‘home popping kits,’ championing every imaginable flavour from sweet-themed Brussels sprouts and mini footballs through to Chocolate eggs, Rocky Road and Peanut Butter Buttons, it made perfect sense that its next incarnation would be a stripped back pack of ‘premium tier’ corn kernels that enabled more avant-garde popcorn enthusiasts to create their own bold flavour marriages from scratch.’
At the heart of every great product is the key ingredient that enables a brand to take shape and prosper. Whilst many popcorn brands put their faith in flyaway light yet brittle butterfly popcorn, Popcorn Kitchen is adamant that plump mushroom popcorn provides not only the ultimate crunch but a superior surface area for amazing flavours to prosper.
Popcorn Kitchen 800g bags with £5.99 rsp