The Pain Payback – an immersive one-day pop-up from Philips Lumea – is launching as an experiential event to say an overdue goodbye to the agony of traditional hair removal, on Saturday 8th June at 55 Curtain Road, Shoreditch, London.
Women have been putting up with the pain and discomfort of traditional hair removal methods for too long – from blistered skin caused by waxing and rashes from hair removal cream to ingrown hairs from shaving.
In this free immersive and interactive space, guests will take the journey through pain when they enter the Pain Room, where spiky paneling, sticky floors and a Velcro wall will recreate a physical experience of the uncomfortable process of waxing and shaving.
The journey will then continue onto the Rage Room, which will give guests the power to take out their frustrations by physically destroying painful hair removal tools by throwing, popping and smashing their way through to the final space – the relaxing Lumea room, a calm sanctuary where consumers can enjoy a peaceful environment and try out an alternative, long-lasting method of hair removal – the Philips Lumea IPL 9900 hair removal device.
Chloé Fallon, Beauty Expert for Philips Lumea said: “For many of us removing our body hair makes us feel more confident, and we’ve been relying on the same painful and time-intensive methods of traditional hair removal to do this for years – such as waxing, plucking and threading
But we believe we shouldn’t have to suffer to see results, which is why we’ve created the Pain Payback pop-up where people can get their own back on pain in a multisensory and fun way and release those years of pent-up frustration and irritation, as well as experiencing a new way to remove hair with Philips Lumea. Our Philips Lumea IPL hair removal devices are expertly designed to be a long-term, time-saving solution for those who choose to remove, reducing hair regrowth for 12 months of hair-free skin. Taking the frustration out of hair removal and allowing you to spend more time on the things that matter.
What: Philips Lumea ‘The Pain Payback’ Pop-up
When: Sat 8th June 2024
Where: 55 Curtain Road, London, Shoreditch, EC2A 3PT
Hours: 10am – 6pm
Cost: Free