Close Menu
The London News
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Vimeo
    The London News
    Subscribe Login
    • Tech
    • Fitness & Health
    • Business
    • Finance
    • Food & Drink
    • Lifestyle
    The London News
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    Home»Food & Drink»Park Royal firm Dina Foods goes Dinalicious® on Mamoul
    Food & Drink

    Park Royal firm Dina Foods goes Dinalicious® on Mamoul

    EditorBy Editor10 March 2025No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Mediterranean foods supplier Dina Foods is launching a new Dinalicious® umbrella brand, starting with new-look packaging on its mamoul filled biscuits, as part of a major rebrand across its authentic confectionery ranges.

    The traditional sweet biscuits, mamoul, are made with semolina dough, filled with nuts or dates. Dina Foods offers three fillings: walnut, mixed nuts (cashew and pistachio) and dates in new-look Dinalicious® assortment packs, which are available in 200g or 1kg versions.

    The Dinalicious® brand will be an umbrella brand covering a range of artisan confectionery products from the family company Dina Foods. Project Director Wilda Haddad explains: “We will be bringing together a variety of our authentic and delicious Eastern Mediterranean confectionery under this brand.”

    The vegetarian-friendly Dinalicious® range will include dates, mamoul, and similar confectionery, excluding Dina Foods’ filo pastry lines, she says. Alongside Dinalicious®, a Filo Delights® branded range is set to include classic baklawa and Dina Foods’ other traditional filo pastry-based confectionery lines.

    Dina Foods – based at Gorst Road in Park Royal, North West London – plans to extend its sales of mamoul with major multiple retailers and ethnic convenience stores over the next 12 months, through retail and wholesale channels across the UK and continental Europe, Wilda Haddad says. The new look Dinalicious® mamoul is launching with Lidl and Costco.

    Mamoul boxes also signpost the fact that packaging can be recycled to encourage consumers to recycle, as Dina Foods focuses on minimising its environmental impact across its business, Wilda Haddad says.

    Other measures that Dina Foods is taking include upgrading equipment for maximum energy efficiency, purchasing from sustainable sources, monitoring and managing waste and moving employee vehicles to hybrid or electric options.

    Featured Image: Dinalicious® mamoul in 200g and 1kg versions

    • Editor
      Editor
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleRise Up and OpenSesame join forces to empower organisations with seamless learning access to build a skilled workforce
    Next Article Glendalough Irish whiskey to fuel St Patrick’s Day revelries nationwide
    Editor
    • Website

    Related Posts

    Badiani Gelato Launches range of Matcha Drinks and Affogatos In Partnership with OMGTEA Just In Time For Summer

    27 May 2025

    Say ‘I Do’ to Free Fizz: DASH Water Launches Wedding Giveaway This Summer

    27 May 2025

    Dr James Goolnik – Want to know the secret to a healthy smile?

    22 May 2025

    Pianist Liam Stevens performs live score to Battleship Potemkin at Colony Room Green

    21 May 2025
    Our Picks

    Wash Doctors closes latest investment round as demand for at-home car care services reaches record highs

    29 May 2025

    A First in Haircare: The Growth Oil Blonde Hair Has Been Waiting For

    29 May 2025

    Lambeth Country Show Is Back for 2025 – Here’s What to Expect

    28 May 2025

    Cathay Pacific helps travellers “Race Across the World”

    28 May 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    About Us
    About Us

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Our Picks

    A First in Haircare: The Growth Oil Blonde Hair Has Been Waiting For

    29 May 2025

    Cathay Pacific helps travellers “Race Across the World”

    28 May 2025

    FIFA World Cup: Providence leaders ‘actively involved in conversations to host the FIFA 2026 team

    28 May 2025
    Subscribe to Updates

    Subscribe to Updates

    Get the latest creative news from The London News

    Facebook X (Twitter) Instagram Pinterest
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    © 2025 by The London News.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Lost password?

    Register Now!

    Already registered? Login.

    A password will be e-mailed to you.