Close Menu
The London News
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Vimeo
    The London News
    Subscribe Login
    • Tech
    • Fitness & Health
    • Business
    • Finance
    • Food & Drink
    • Lifestyle
    The London News
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    Home»Tech»New research shows what NASA can teach organizations on strategic agility
    Tech

    New research shows what NASA can teach organizations on strategic agility

    EditorBy Editor27 June 2024Updated:27 June 2024No Comments3 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    In their 60-year’s history, the National Aeronautics and Space Administration (NASA) had to go through several radical organizational changes. New research by ESMT Berlin and Warwick Business School shows what NASA’s history can teach organizations about strategic agility, and how organizations can adapt their business models effectively to cater to external challenges.

    To shed light on how strategic agility is achieved, the study follows NASA’s successful shifts to three different strategic alignments over the past 60 years. The study suggests that an often-overlooked factor, known as logical incrementalism, has played a crucial role in NASA’s ability to adapt and succeed over time.

    The study highlights three phases of incremental changes in NASA’s evolution: the emergence of new approaches, the integration of these approaches into specific contexts, and their expansion to other organizational areas. Strategic agility, as explored in the study, involves an organization’s capacity to significantly shift and realign its business model over extended periods, ensuring sustained competitiveness.

    The research recognizes the challenges organizations face in balancing exploitation and exploration, emphasizing the need for new business models to overcome the tendency to rearrange old ways of doing business. The study contends that strategic agility is crucial in fostering innovation, particularly when organizations risk falling into competency traps or strategic inertia.

    Angeliki Papachroni, lecturer in strategy, innovation, and entrepreneurship and faculty lead of the master in innovation and entrepreneurship program at ESMT, in collaboration with researchers from University of Warwick, found that in the case of NASA, transformational change occurred through a dynamic process of incremental evolutions.

    “Faced with increasing pressure from blurred industry boundaries and rapid technological change, established organizations in almost every industry are facing the pressure for radical or transformative changes,” says Papachroni. “It is vitally important that these organizations look to challenge their current strategies, even in times of non-crisis, so that they are able to adapt easily and effectively when they face key challenges to their survival.”

    Clearly, these findings show that strategic agility is therefore not necessarily always about speed but about progressively and incrementally building long-term competencies, culture, and strategies that are not only internally aligned, but also consistent with the imperatives posed by the external environment.

    The researchers state that these findings show that executives should encourage new initiatives and experimentation in the normal course of business as ways of learning and incrementally shifting the organization toward a new strategic alignment.

    Featured Photo by Jametlene Reskp on Unsplash.

    • Editor
      Editor
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleUnique home with history once “The Lambeth school of art” hits the market
    Next Article Plastic Jeezus Preview Their Fringe Show ‘Leave Them Wanting Less’ In London
    Editor
    • Website

    Related Posts

    Quantum-Resistant Encryption: Preparing for the Post-Quantum Era of Cybersecurity

    10 July 2025

    Surprise: London Fails to Rank in UK’s Top 10 Cities for EV Owners

    10 June 2025

    Wash Doctors closes latest investment round as demand for at-home car care services reaches record highs

    29 May 2025

    Community Fibre’s 3 Gbps Premium WiFi now £39/month

    21 March 2025
    Our Picks

    Two new live music pop-ups have launched in Victoria, London

    1 August 2025

    Classic literature is enjoying a sudden surge but it’s the value of the books rather than the words in them that is generating a sales boom.

    1 August 2025

    Bread Ahead partners with Zapp to bring iconic London bakes to your door in minutes, 24/7

    1 August 2025

    Tottenham’s Mohammed Kudus, Love Island’s Maya Jama and Black Panther’s Letitia Wright: The biggest stars you can expect to see on London Lions European basketball nights

    31 July 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    About Us
    About Us

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Our Picks

    Breath, Story, and Nature: Artist-Led Workshop in Holland Park Celebrates Love Parks Week

    28 July 2025

    An Icon, Reimagined

    15 July 2025

    Walthamstow’s hometipple welcomes award-winning chef Marie Mitchell

    11 July 2025
    Subscribe to Updates

    Subscribe to Updates

    Get the latest creative news from The London News

    Facebook X (Twitter) Instagram Pinterest
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    © 2025 by The London News.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Lost password?

    Register Now!

    Already registered? Login.

    A password will be e-mailed to you.