With 40 per cent recycled PET, Louis De Poortere’s 2025 Ecorugs Collection has taken another step towards true product circularity.
When Louis De Poortere transformed its business with the introduction of the recyclable Ecorugs collection, it set out an ambition to see every new rug made from old rugs reclaimed through its Take Care Program. As it enters its second generation in the 2025 collection, Ecorugs has taken another step towards achieving its ambition with an increase in the amount of recycled content featuring in every new rug. Now, every 2025 Ecorug comes with 40 per cent recycled polyester and is still fully recyclable through Take Care.
For this year, Louis De Poortere has also tested selected styles as being suitable for outdoor use. Popular designs like Madmen’s Cracks, Griff and Jacob’s Ladder and Fading World’s Medallion can now add style and comfort to outdoor living spaces. By 2026, Louis De Poortere plans for every Ecorug to be outdoor-ready. What’s more, all rugs are machine washable, following the cleaning instructions, so that they can be enjoyed for longer.
left Antiquarian collection, Kasak 9840 Djamboul, from £292 (80 x 250cm) middle Antiquarian collection, Tabriz, 9646 Atlantide from £399 (140 x 200cm) right 9844 Anatalia, Red Mix from £175 (80 x 150cm)
As you would expect, the 2025 Ecorugs Collection also sees a range of new designs, as well as colourways in existing lines. The hugely popular Antiquarian line sees new designs in Suzani, Tabriz, Kasak, Antalia; while Madmen enjoys two new designs in Sol and Virgin Land. Louis De Poortere has also expanded Structures with Berber and Craft with Ribbon.
Alan Russell, sales director, says: “As well as the improvement in recycled content, these new designs further enhance our Ecorugs 2025 collection – the traditional introductions are particularly beautiful. What’s more, the suitability for outdoor use in some of our best-selling designs should create some new opportunities for homeowners to incorporate rugs and style into outdoor living spaces.”
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