British adults increasingly turning to celebrity lifestyle influencers for life advice: New research reveals top 10 influencers
Jose Mourinho teams up with Snickers to coach the nation Research reveals top ten motivational quotes from ‘The Special One’ to help people live their best lives
- Michelle Obama, Tom Hanks and David Beckham top the list of celebrities that Brits follow for life tips and advice
- Over half (52%) of Brits say reading inspirational quotes makes them feel positive
- Snickers has teamed up with José Mourinho to pioneer a fully authorised AI version of himself, offering motivational quotes and life advice to fans
- Fans can receiver their own motivational video from José Mourinho or send one to their mates at the following link: snickersowngoal.co.uk
British adults are increasingly following celebrities on social media for insight into their lifestyles (32%) and tips on how to live their very best lives. That’s the verdict of a new study released today which names Michelle Obama, Tom Hanks and David Beckham as the top 3 celebrities that Brits follow for life tips and advice.
The latest study by Snickers has shown that two fifths of Brits (46%) say that words of wisdom, tips and inspiring quotes help to make them feel positive (42%) giving them a much-needed boost for the day (39%).
Brits admit they follow celebrity lifestyle gurus for advice on all areas of their lives from parenting to health and wellness through to career advice.
Top 10 Celebrity lifestyle Gurus as voted by Brits:
- David Beckham
- Dwayne “The Rock” Johnson
- Beyoncé
- Jennifer Aniston
- Will Smith
- Michelle Obama
- Marcus Rashford
- Tom Hanks
- Leonardo DiCaprio
- José Mourinho
60% of Brits say it’s important to see or hear a positive affirmation after making a mistake. These affirmations are hailed as powerful tools for enhancing mindset and overall well-being. Snickers has tapped into this growing trend with a NEW groundbreaking partnership with the iconic football coach, José Mourinho.
With a third (33%) of Brits agreeing that José Mourinho is one of the most motivational managers in Premier League history, Snickers has created a fully authorized AI version of ‘the Special One’ which will enable thousands of Brits to benefit from personalized advice.
Known for his tactical brilliance and magnetic personality, Mourinho’s motivational quotes are poised to resonate deeply with fans and followers striving for success in various aspects of their lives.
To mark the launch, the public have voted for the 10 greatest quotes from the ‘special one’ which can help people to live their best lives, whether on or off the pitch. The quotes have been turned into Memes for people to share.
Research has revealed “The most important part of everything is to be happy” as the top fan favourite Mourinho quote.
Sergio Peniche, Senior Brand and Content Director, Mars Wrigley said: “We are delighted to launch the AI powered version of José Mourinho, enabling fans to receive insights directly from ‘The Special One’ himself”. In a time when inspiration and positive reinforcement are vital, we hope to inspire individuals to live their best lives with a dose of Mourinho’s iconic wisdom.
With the new Snickers ‘Own Goal’ platform, fans can share their mates’ funniest blunders and receive a personalized video message from AI powered José. To get a personalised message from José, fans simply visit the Snickers website, which allows them to chat with José and create a personal video to share with friends.