Close Menu
The London News
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Vimeo
    The London News
    Subscribe Login
    • Tech
    • Fitness & Health
    • Business
    • Finance
    • Food & Drink
    • Lifestyle
    The London News
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    Home»Business»Marketing recruitment falls after record year
    Business

    Marketing recruitment falls after record year

    EditorBy Editor18 September 2023Updated:18 September 2023No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Hiring activity within the marketing industry has dropped dramatically following a record-breaking 12 months last year, according to new research from the Association of Professional Staffing Companies (APSCo), the trade association for the professional recruitment sector.

    The data, provided by business intelligence specialist VacancySoft, revealed that demand for marketing specialists fell by 41.8% in the first half of 2023, compared to last year, with an overall annual decrease of 35.5% expected by the end of the year.

    The largest number of new roles were reported in the Professional Services and Digital sectors, although both have seen an annual decrease. The Not-For-Profit sector is showing the most resilience in relation to marketing demand, with vacancies projected to rise by 12.9% year-on-year, on top of the 29.2% uplift noted in 2022. The Tech sector, on the other hand, is expected to record a 57.3% decrease in new marketing positions by the end of 2023.

    Geographically, London dominates, with roles here accounting for 59.5% of all marketing vacancies. South East England was in second place and currently accounts for 10.1% of all available positions. The least affected regions were Yorkshire & The Humber and Wales, which both noted only modest decreases compared to vacancy numbers recorded in 2022.

    Ann Swain, CEO of APSCo, comments:

    “We’ve seen a significant drop in marketing vacancies over the past 12 months, which is likely a result of the wider economic challenges facing businesses across the UK which has led to marketing budgets being cut. It’s important to add, though, that this fall does also reflect a return to stabilisation following the exceptionally high levels of marketing recruitment that were noted in 2022.

    “London is the media and communications hub of the UK so it’s not surprising that the capital accounts for the majority of jobs in the sector, however, it is likely we will see growth in other areas in the coming years as a result of the relocation of the government’s ‘policy hub’ for civil servants to Sheffield. This may present a different challenge for many employers who are already battling skills shortages and may have to recruit from locations where there isn’t an abundance of available talent.”

    Featured Photo by Campaign Creators on Unsplash.

    • Editor
      Editor
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleSky-high SMS rates damaging long-term opportunity for A2P SMS; brand spend on channel to fall from 2024
    Next Article London’s universities among the best for falling in love
    Editor
    • Website

    Related Posts

    A First in Haircare: The Growth Oil Blonde Hair Has Been Waiting For

    29 May 2025

    The Journal of Biophilic Design Launches New Biophilic Design Sourcing Hub at Clerkenwell Design Week 2025 with dedicated launch event plus insightful panel discussion.

    22 May 2025

    Cheffie Gains Traction with Chefs As the Hospitality Industry is Squeezed

    30 April 2025

    Whitepaper breaks down what AI revolution means for the creative industry

    29 April 2025
    Our Picks

    Purition Brings Back Limited Edition Raspberry – Now in Both Original and Vegan

    2 June 2025

    New Single ‘Underground’ Pushes Fully Charged Deeper into Club Territory

    2 June 2025

    Wash Doctors closes latest investment round as demand for at-home car care services reaches record highs

    29 May 2025

    A First in Haircare: The Growth Oil Blonde Hair Has Been Waiting For

    29 May 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    About Us
    About Us

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Our Picks

    A First in Haircare: The Growth Oil Blonde Hair Has Been Waiting For

    29 May 2025

    Cathay Pacific helps travellers “Race Across the World”

    28 May 2025

    FIFA World Cup: Providence leaders ‘actively involved in conversations to host the FIFA 2026 team

    28 May 2025
    Subscribe to Updates

    Subscribe to Updates

    Get the latest creative news from The London News

    Facebook X (Twitter) Instagram Pinterest
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    © 2025 by The London News.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Lost password?

    Register Now!

    Already registered? Login.

    A password will be e-mailed to you.