Quirky and colourful tech accessories brand Juice has revealed its ‘Million Messages of Hope’ campaign will be launching later this year, with key supporters to be announced in line with Mental Health Awareness Week.
Created to promote positivity and wellbeing, this campaign will incorporate messages and quotes written by influential individuals within the packaging of a million Juice products to be sold across the UK.
This mindful initiative underscores Juice’s commitment to fostering a supportive and uplifting community, whilst also addressing the importance of mental health awareness.
By integrating these messages into their products, Juice seeks to spread encouragement and optimism to its customers, recognising the significant impact that positive affirmations can have on mental wellbeing.
Jolyon Bennett, Founder and CEO of Juice, expressed enthusiasm for the upcoming campaign: “The team at Juice has decided to undertake a huge ongoing project to show love and support to all our customers, and we thought Mental Health Awareness Week was the perfect time to share our plans.
“The world has been – and still is – a challenging place for everyone. Because of this, it’s more important than ever to prioritise mental health and spread messages of hope and resilience. With our Million Messages of Hope campaign, we aim to provide a source of inspiration and encouragement to our customers, fostering a sense of community and support. Follow us on this journey and keep watching this space to learn more about this exciting project.”
The unveiling of this campaign follows the launch of Juice’s latest eco-conscious range in partnership with international wildlife charity, the Born Free Foundation. Inspired by critically endangered species, 20% of all profits from the exclusive ‘Animals’ collection are being donated to Born Free to help end the exploitation and suffering of animals living both in captivity and in the wild.
In February, Juice also launched its new ‘Flourish’ initiative, consisting of different activities and events designed to improve the health and wellbeing of all Juice employees. The Banbury based business now offers yoga classes three times a week in its on-site yoga studio, while expert speakers are welcomed to Juice HQ once a month to discuss topics focused on health, fitness, culture and wellbeing.
Since it was established in 2010, Juice has been committed to both sustainability and social responsibility. With its products now stocked across a number of retailers including Tesco, Amazon, Argos and Sainsbury’s, Juice continues to innovate and collaborate on initiatives that make a positive impact on both individuals and the planet.