Leading international marketing agency, Eskimoz, have scaled growth across nine countries for luxury French fashion brand, Sandro, culminating in a silver award win at this year’s European Search Awards for Best Use of Search in Fashion.
The agency has worked with fashion house, Sandro, since 2022, as the brand sought to target nine European markets, including France, Germany, Italy, the UK and Spain, alongside further strengthening its online presence through an integrated, multilingual approach to SEO.
Eskimoz’ strategy, which was also shortlisted for both the Best Use of Search in Retail and Ecommerce and the Best Pan-European Campaign, included an in-depth website redesign project, paired with an optimised editorial strategy and technical SEO audit, as well as further off-site SEO optimisations including link-building.
Struggling to increase its visibility in a highly competitive luxury market, Eskimoz sought to synchronise Sandro’s marketing strategies to achieve its international expansion goals.
Since working with Eskimoz, Sandro’s Google search results visibility has increase by 920%, while the revamped content strategy gained the brand important positions on non-branded keywords and a boost to qualified traffic, generating a 45% increase on its SEO ROI.
The marketing agency’s award-winning multilingual strategy has solidified Sandro Paris’ presence across its target markets, covering all aspects of its conversion funnel.
Speaking on their success at the 2024 European Search Awards, Sam Martin-Ross, UK Managing Director at Eskimoz said: “I’m thrilled that our team’s amazing work with Sandro Paris has been recognised at this years European Search Awards. As an agency specialising in multilingual and international campaigns, this award exemplifies everything we aim for at Eskimoz, and it’s been truly rewarding to see the impact our work has had on Sandro’s growth and online presence.”
Alice Bigot, Acquisition Manager at Sandro Paris, commented on working with the Eskimoz team, saying: “During our collaboration with Eskimoz, the agency’s expertise, agility and attentiveness has led to excellent results, both quantitatively with a significant increase in traffic and revenue, and qualitatively with better visibility of the brand on numerous non-branded queries. Our account manager is always attentive and proactive, and it’s a real pleasure to collaborate with Eskimoz as a human-centric and performance-driven agency.”
Founded by Andréa Bensaid in 2015 with the ambition to become the first self-funded unicorn, Eskimoz is on track to turn over 100 million euros by 2029. Central to this bold target is the firm’s aim to achieve an organic growth rate of 20% across the entire Eskimoz group, increasing turnover to 36 million euros, whilst also looking to recruit in excess of 40 new passionate digital marketing specialists to further bolster their talented team.
Headquartered in Paris, with international offices in Lyon, Bordeaux, Brussels, Madrid, Milan, London and Dusseldorf, Eskimoz continues to pursue its meteoric international development with a strategy based on a local presence supported by hundreds of native consultants who are able to meet the cultural challenges involved in successful multilingual marketing strategies.
