Your Wedding Scent
Holiday Inn London Brentford Lock partners with Experimental Perfume Club for a unique wedding experience
The Waterfront at Holiday Inn London Brentford Lock has launched a unique ‘Your Wedding Scent’ experience as an ultimate addition to any couple’s special day. Upon booking a wedding at the venue, the pair will have the opportunity to book and embark on a sensory journey at the Experimental Perfume Club, located in Covent Garden to create their very own wedding scent.
The Luxe Blending Experience offers a fully private consultation for two in the perfumer’s alcove, guided by an in-house expert with scent profiling from award-winning collections of fragrances. The experience also includes a glass of prosecco with some treats, and a full-size 50ml Eau de Parfum, created and personalised on the day.
Located next to the Grand Union Canal, in the heart of West London, Holiday Inn London Brentford Lock is a modern and stylish 134-bedroom hotel with its own Waterfront Events venue that can host weddings for up to 500 guests. With floor-to-ceiling windows overlooking the canal, The Waterfront offers a stunning blank canvas to create a dream wedding, ideal for celebrating all traditions, religions and cultural events – now also with the option to add a personalised scent.
The Experimental Perfume Club was founded by French perfumer and entrepreneur Emmanuelle Moeglin, renowned for demystifying the secret art of perfumery and making it into a personal journey. Through workshops, the club empowers individuals to explore and experiment with fragrances, enabling them to become the designers of their own personalised scents.
Damian Frewer, General Manager at Holiday Inn London Brentford Lock, said: “We always aim to exceed expectations when organising weddings for our guests, ensuring a personalised experience for the special couples choosing to get married at our venue. Our partnership with The Experimental Perfume Club enhances the wedding experience at The Waterfront – every time they smell the scent, they will be transported back to the happy memories of their wedding day.”
The Luxe Blending Experience is a personalised one-to-one experience and is priced at £390 for two. It takes place at The Experimental Perfume Club in Covent Garden and includes a glass of prosecco and treats, as well as a full-size 50ml personalised perfume.