Over the past fifteen years, the founder of Viral Creator Pro has become a fixture in the creator economy, building an audience of more than 17 million followers and generating an astonishing 5 billion organic video views across platforms. Along the way, he has secured more than half a million dollars in brand collaborations with household names like Taco Bell, Amazon Prime Video, and singer Jay Sean.
Now, Watts is turning his own playbook into a system for others. His course, Viral Creator Pro, officially launches October 1, 2025, with pre-orders already available. For aspiring creators and established influencers alike, the program offers a structured path to growth through what he calls the S.H.A.P.E. Method — a repeatable, sustainable framework for building an audience and turning content into a career.
From Content Hustle to Creator Mentor
Long before short-form video platforms exploded, Watts was experimenting with content strategies that combined humor, storytelling, and shock value. His channel Fleeting Films made waves with surreal comedy sketches like “Discount Dentist” and the bizarre but unforgettable “Invisible River.” Fans also remember the viral clip in which Watts kept his retainer in for five years — a strange yet memorable hook that captured the spirit of his unpredictable creative style.
That blend of quirky authenticity and professional discipline helped him stand out in an increasingly crowded space. By the time YouTube Shorts launched in 2020, Watts was already poised to dominate. In June 2023, he was named one of the Top 50 YouTube Shorts Creators in the United States — an accolade that confirmed what his audience already knew: his formula worked.
“Too many creators burn out chasing virality,” he explains on the course website. “The S.H.A.P.E. Method is designed to help you build momentum without burning out — to create content that works for you long term.”
The course goes beyond theory. It includes more than 30 video lessons, case studies from successful campaigns, templates for writing irresistible hooks, and a creative brainstorming framework. At its core is a 7-Day Challenge that forces participants to put the lessons into action immediately, generating data and results they can use right away.
Why It Matters Now
The timing of Viral Creator Pro couldn’t be more relevant. The creator economy is no longer a niche — it’s an industry valued at over $250 billion globally and projected to keep growing. Yet for every influencer who lands a major brand deal, there are thousands more struggling to break through the noise.
Watts believes the missing ingredient is structure. “What most creators don’t realize is that virality is not luck — it’s strategy,” his site notes. By offering a repeatable framework, Watts hopes to bridge the gap between fleeting moments of online attention and a long-term, monetizable career.
For brands, this shift is equally important. Partnerships are moving away from celebrity influencers and toward creators who have cultivated trust within niche communities. Watts, having been on both sides of that equation, is uniquely positioned to teach the skills needed to capture brand attention while staying authentic to an audience.
An Engaging Voice for the Creator Economy
One reason Watts’ course has generated early buzz is his reputation as not only a creator but also a communicator. He has long been known as an engaging speaker and interview guest, able to break down complex digital strategies into insights that resonate with both aspiring creators and industry insiders.
His new role as an educator extends that strength. Through Viral Creator Pro, Watts isn’t just teaching technical skills — he’s helping creators understand the psychology of attention, the rhythms of algorithm-driven platforms, and the delicate balance between personal creativity and commercial opportunity.
Looking Ahead
As the October launch date approaches, Watts shows no sign of slowing down. Beyond the course, his growing footprint as a strategist and mentor is likely to expand into more collaborations, speaking engagements, and thought leadership opportunities.
But for now, his focus remains on the creators he hopes to reach. Whether they are TikTok beginners, YouTube hopefuls, or entrepreneurs trying to leverage content for business growth, Watts insists the principles are the same: clarity, consistency, and strategy.
“This isn’t about chasing one viral moment,” he emphasizes on the course site. “It’s about building a system that works, again and again.”
About Matthew Watts
Followers: 17 million across platforms
Views: 5+ billion organic video views
Brand Collaborations: $500,000+ with Taco Bell, Amazon Prime Video, Jay Sean, and others
Recognition: Named Top 50 YouTube Shorts Creators in the U.S. (June 2023)
Course Launch: Viral Creator Pro, October 1, 2025
For more information, visit: www.viralcreatorpro.com
