Flake Bake, the pioneering handmade Jamaican patty brand rooted in Caribbean flavours, has gone viral with content reaching 2 million views as it proudly announces its participation in Aldi’s Next Big Thing, an exciting television programme spotlighting emerging food brands.
Flake Bake’s journey took a meteoric leap into the spotlight after a visit from social media influencer Eating With Tod. With over 2 million views in just 5 days, Eating With Tod’s visit catapulted Flake Bake into the realm of virality, with its social media following increasing by 1000 followers every day since.
Under the visionary leadership of Mike Williams and his father Paul, the family business is dedicated to establishing a reputable, values-driven business while fostering a more positive environment for all Caribbean-led enterprises in the UK.
With a strong emphasis on community, responsibility, commitment, resilience, and the freedom to express individuality, Flake Bake is poised to make a lasting impression with supermarkets and consumers.
Mike Williams, Director of Flake Bake, said: “Being a part of Aldi’s Next Big Thing is an amazing opportunity. It not only allows us to showcase our unique flavours and values but also provides a platform to redefine the perception of Caribbean cuisine in the UK. We are thrilled to blend our cultural heritage with the diverse culinary landscape, offering innovative products and fresh perspectives to Aldi’s consumers.”
Flake Bake’s journey began in South London serving foodservice, where it quickly became renowned for its Jamaican patties boasting the flakiest golden crusts, distinguished by its use of simple, fresh ingredients and a commitment to quality.
With a diverse audience including young urbanites, adventurous food enthusiasts, and multicultural communities the business sells over 20,000 patties at Notting Hill Carnival and has earned its reputation as the number one choice in South London.
The business now aims to create, expand, and invest in multiple Caribbean brands while supporting entrepreneurs and serving the Caribbean community through entrepreneurship.
Flake Bake’s journey transcends mere food; it is a tale of resilience, ambition, and cultural identity. Mike Williams, a Jamaican entrepreneur deeply connected to his heritage and his home in Britain, epitomises the spirit of innovation and fusion. His dedication to his community, his unwavering commitment to excellence, and his determination to challenge conventions make him a trailblazer in the industry.
As Flake Bake prepares to embark on its Aldi’s Next Big Thing journey, it invites consumers and supporters alike to join in celebrating the rich tapestry of Caribbean flavours and values.
Featured Photo by engin akyurt on Unsplash.