Close Menu
The London News
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram Vimeo
    The London News
    Subscribe Login
    • Tech
    • Fitness & Health
    • Business
    • Finance
    • Food & Drink
    • Lifestyle
    The London News
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    Home»Food & Drink»Celebrate National Negroni Week at HIDE, Mayfair
    Food & Drink

    Celebrate National Negroni Week at HIDE, Mayfair

    EditorBy Editor26 September 2024No Comments2 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp VKontakte Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Why you need to try this limited-edition cocktail

    The Negroni has become a staple on any cocktail menu which is why it deserves a week dedicated to the delicious concoction. In time for National Negroni Week (16th – 22nd September), the team at The Bar Below at HIDE in Mayfair have created a luxurious twist on the classic cocktail to sip and celebrate PALMARÁE™ a new, super premium, golden gin. 

    The  ‘Bradford Negroni’ is a juicy, fresh, bright cocktail, perfect as an aperitivo and will be available in the Mayfair oasis throughout Negroni Week. 

    Oskar Kinberg, Executive Group Bar Manager, shared their inspiration behind the creation: “The serve takes inspiration from farmer; Nathaniel Bradford, world-famous for his delicious, juicy watermelons. We wanted to really squeeze the last out of the summer with this delicious, juicy, fresh cocktail. It’s bursting with fruity flavours, and is balanced with the silky, rich smoothness and silky texture of PALMARÁE gin, making it the perfect post-dinner or dessert sipper.”

    The primary spirit in the Bradford Negroni, PALMARÁE ™ Gin Premier Cru is a unique, golden gin whose botanical scent and flavours take inspiration from its spiritual home, the famous Palmeraie palm oasis located just outside the Marrakech medina. 

    Talking about PALMARÁE, Jeanne Mathieu, Head Bartender, said: “PALMARÁE is a delicious gin that can be enjoyed on its own, but it can also be a real ally in classic cocktails such as the iconic Negroni. Its delicate sweetness, gives balance to the bitterness of the cocktail.”

    A unique fusion of cultures, pairing traditional French copper pot distilling expertise with the rich and diverse botanicals born of Marrakech: Orange Blossom, Mandarin, Moroccan Mint and Fleur de Sel de Marrakech are meticulously blended in Cognac[1] to create this undeniably smooth yet complex citrus-forward, award-winning[2] liquid, expertly crafted for cocktails, and perfectly delicate to sip over ice. Medjool Dates impart a very subtle sweetness and give PALMARÁE ™ it’s unique golden hue.

    As well as being served in Hide and other leading luxury venues around London, PALMARÁE™ can be purchased via their website and from high-end retailers, including Hedonism Wines. 

    BRADFORD NEGRONI

    For those who wish to recreate the Bradford Negroni at home, the recipe is as follows:

    • 25ml PALMARÁE ™ Gin Premier Cru
    • 25ml Watermelon Juice
    • 15ml Campari
    • 15ml Cocchi Rosa 

    PALMARÁE ™ Gin Premier Cru
    RRP £79.99 (70cl) & bottled at 44% ABV
    Available to purchase here
    Instagram: @palmaraespirit

    • Editor
      Editor
    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Previous ArticleIntroducing London’s Alternative Wellness + Spiritual Sanctuary: Fire + Alchemy, a Haven for Mind, Body, and Soul
    Next Article ‘DRINK JAPAN’ – Unmissable Japanese drinks festival is coming to London
    Editor
    • Website

    Related Posts

    Bread Ahead partners with Zapp to bring iconic London bakes to your door in minutes, 24/7

    1 August 2025

    Sybron to open Midland distribution centre

    25 July 2025

    El Rayo and Rogue Sarnies serve up free El Rayo T&T’s and one-off sandwich collab event for National Tequila Day

    21 July 2025

    Daisy Green Brings Aussie Vibes to Clapham Old Town this Summer with the Launch of Margot Green

    21 July 2025
    Our Picks

    Two new live music pop-ups have launched in Victoria, London

    1 August 2025

    Classic literature is enjoying a sudden surge but it’s the value of the books rather than the words in them that is generating a sales boom.

    1 August 2025

    Bread Ahead partners with Zapp to bring iconic London bakes to your door in minutes, 24/7

    1 August 2025

    Tottenham’s Mohammed Kudus, Love Island’s Maya Jama and Black Panther’s Letitia Wright: The biggest stars you can expect to see on London Lions European basketball nights

    31 July 2025
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    About Us
    About Us

    We're accepting new partnerships right now.

    Email Us: [email protected]

    Our Picks

    Breath, Story, and Nature: Artist-Led Workshop in Holland Park Celebrates Love Parks Week

    28 July 2025

    An Icon, Reimagined

    15 July 2025

    Walthamstow’s hometipple welcomes award-winning chef Marie Mitchell

    11 July 2025
    Subscribe to Updates

    Subscribe to Updates

    Get the latest creative news from The London News

    Facebook X (Twitter) Instagram Pinterest
    • Terms & Conditions
    • Privacy Policy
    • Advertise With Us
    © 2025 by The London News.

    Type above and press Enter to search. Press Esc to cancel.

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Lost password?

    Register Now!

    Already registered? Login.

    A password will be e-mailed to you.