Celebrate National Negroni Week at HIDE, Mayfair

Why you need to try this limited-edition cocktail

The Negroni has become a staple on any cocktail menu which is why it deserves a week dedicated to the delicious concoction. In time for National Negroni Week (16th – 22nd September), the team at The Bar Below at HIDE in Mayfair have created a luxurious twist on the classic cocktail to sip and celebrate PALMARÁE™ a new, super premium, golden gin. 

The  ‘Bradford Negroni’ is a juicy, fresh, bright cocktail, perfect as an aperitivo and will be available in the Mayfair oasis throughout Negroni Week. 

Oskar Kinberg, Executive Group Bar Manager, shared their inspiration behind the creation: “The serve takes inspiration from farmer; Nathaniel Bradford, world-famous for his delicious, juicy watermelons. We wanted to really squeeze the last out of the summer with this delicious, juicy, fresh cocktail. It’s bursting with fruity flavours, and is balanced with the silky, rich smoothness and silky texture of PALMARÁE gin, making it the perfect post-dinner or dessert sipper.”

The primary spirit in the Bradford Negroni, PALMARÁE ™ Gin Premier Cru is a unique, golden gin whose botanical scent and flavours take inspiration from its spiritual home, the famous Palmeraie palm oasis located just outside the Marrakech medina. 

Talking about PALMARÁE, Jeanne Mathieu, Head Bartender, said: “PALMARÁE is a delicious gin that can be enjoyed on its own, but it can also be a real ally in classic cocktails such as the iconic Negroni. Its delicate sweetness, gives balance to the bitterness of the cocktail.”

A unique fusion of cultures, pairing traditional French copper pot distilling expertise with the rich and diverse botanicals born of Marrakech: Orange Blossom, Mandarin, Moroccan Mint and Fleur de Sel de Marrakech are meticulously blended in Cognac[1] to create this undeniably smooth yet complex citrus-forward, award-winning[2] liquid, expertly crafted for cocktails, and perfectly delicate to sip over ice. Medjool Dates impart a very subtle sweetness and give PALMARÁE ™ it’s unique golden hue.

As well as being served in Hide and other leading luxury venues around London, PALMARÁE™ can be purchased via their website and from high-end retailers, including Hedonism Wines. 

BRADFORD NEGRONI

For those who wish to recreate the Bradford Negroni at home, the recipe is as follows:

  • 25ml PALMARÁE ™ Gin Premier Cru
  • 25ml Watermelon Juice
  • 15ml Campari
  • 15ml Cocchi Rosa 

PALMARÁE ™ Gin Premier Cru
RRP £79.99 (70cl) & bottled at 44% ABV
Available to purchase here
Instagram: @palmaraespirit

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