Taiwan brings ‘Waves of Wonder’ to life at WTM 2026

The Taiwan Tourism Administration (TTA) wrapped up a lively three days at WTM London 2026 (3–5 November, ExCeL London), where the Taiwan Pavilion (N8-232) welcomed travel trade, media and industry partners with a programme of live performances, tastings and networking – and a showcase of new reasons to visit Taiwan in 2027.

Under its global tourism brand, “TAIWAN – Waves of Wonder,” the pavilion offered visitors an immersive introduction to the island’s culture, cuisine and landscapes, from a tea bar and Taiwanese-inspired bites to costumed performances in the heart of the show floor.

What’s new for 2027

To encourage international travellers to return and discover more of the island, TTA has introduced a new weekly prize draw for eligible independent travellers who have previously visited Taiwan.

Visitors who have travelled to Taiwan at least once since 1 January 2023 may enter for the chance to receive NT$5,000 (approximately £120) in travel credit, with an additional NT$3,000 (approximately £71) available for one accompanying traveller.

The initiative applies to eligible arrivals between 10 October 2026 and 31 March 2027, with online registration required seven to 90 days before arrival.

TTA is also introducing additional support for international incentive travel groups visiting central, southern and eastern Taiwan, as well as the offshore islands.

Eligible groups staying in licensed accommodation in designated regions can receive an additional NT$1,000 (approximately £23) per person per night, up to NT$4,000 (approximately £95) per person, subject to programme conditions.

For international conference and exhibition delegates visiting Taiwan between September 2026 and March 2027, special benefits include complimentary guided sightseeing experiences through Taiwan Tour Bus and a Taiwan PASS (THSR Edition), offering convenient access to Taiwan's high-speed rail network and selected local transport services.

Together, these initiatives are designed to encourage longer stays, support the travel trade and introduce international visitors to more of Taiwan's diverse destinations.