Londoners named Britain's biggest bluffers in new research

Londoners are the biggest bluffers in Britain, with two thirds (66%) admitting they have pretended to know about something, or claimed to have experienced it, when they actually had not, according to new research from Princess Cruises. Nationally, the figure is 55%.

The study of 2,000 UK adults found the capital is the most determined region in the country to be first. Two thirds of Londoners (66%) enjoy being the person who recommends things to others, against 52% of Brits nationally, and 54% like being the person who knows about things first, against 40% nationally.

More than half (56%) say being in the know is a status symbol these days, against 46% across the country.

How Insider Access Shapes Travel Choices

That appetite carries into how Londoners travel. More than half (54%) like to be the first among their friends to visit a new destination, against 37% of Brits nationally, and 59% enjoy getting exclusives or behind-the-scenes access from the people, restaurants and brands they follow, against 44% nationally.

It also shapes what they are willing to try. More than half of Londoners (56%) say they would be more likely to consider a cruise holiday having seen what goes on behind the scenes on board, against 40% of Brits nationally and the highest figure of any UK region.

Nationally, the research found Britain has become a nation determined to be in the know, with nearly half of adults (46%) saying that knowing about things first is now a status symbol, and 63% saying they want to know more about the things they love than ever before. Keeping up is proving hard work though, with 68% saying there is simply too much to keep up with and half (49%) finding it exhausting.

When asked what they would most like to go behind the scenes of, Brits chose a film or TV set first, with a football club ranked second and a royal household rounding off the top three.

Top 10 things Brits most want to see behind the scenes of:

• A film or TV set: 35%

• A football club: 23%

• A royal household: 18%

• A luxury hotel: 18%

• A music festival: 17%

• A cruise ship: 16%

• A West End or theatre production: 13%

• A restaurant kitchen: 13%

• A theme park: 12%

• An airport: 12%

Star Princess Documentary Series

Suzanne Korff, Director of Marketing & Communications, Princess Cruises, says: "The wonder of a cruise may unfold above deck, but it is brought to life behind the scenes. This series opens a door guests rarely get to walk through, revealing the skill, precision and personality of the crew who make every moment onboard possible. By inviting viewers into the world of Star Princess, we hope to satisfy that growing appetite for genuine insider access, and show those who have never cruised before that the experience is every bit as remarkable behind the curtain as it is in front of it."

Cruising Paradise: Above and Below Deck takes viewers behind the curtain of life on board Star Princess, Princess Cruises' newest ship, across the first five episodes as the ship sails her inaugural Caribbean season, told through the eyes of the guests on board as well as the crew who make it happen.

Above deck, the series follows guests as they experience the Caribbean, the dining, the entertainment and the shore excursions. Below deck, it spotlights the young British and international crew who have chosen to make their careers at sea, from dancers, singers and aerialists to costumiers, and even the Commodore of the ship.