allpointsAI Introduces Framework to Bridge the AI Confidence Gap in Events and Creative Sectors

allpointsAI, a specialist AI advisory and training partner for the creative and events industry, today announces the launch of a new workshop series designed to help agencies move from AI uncertainty to structured, business-wide adoption and acceleration. The launch addresses critical industry data: Bizzabo research shows 95% of event professionals expect their AI usage to increase, while a Creative Boom survey of 882 creative professionals reveals 86% now use AI tools, though only 10% view its impact as positive. Furthermore, a Productive survey of over 180 agencies indicates a third have already faced client requests for AI-related discounts.

Structured three-stage framework from leadership to practical workflows

The Three-Stage Programme

The series is built around three progressive stages, available as a full journey or tailored to an organisation’s starting point: Leadership AI Readiness, Business AI Readiness and Practical AI Application, each building on the last, taking organisations from strategic alignment at the top, through consistent capability across the whole team, to hands-on application against real business challenges. Each stage is delivered as a comprehensive half day session, either virtually or in-person, built around an agency's pre-surveyed friction points and focusing on integrated tools businesses already use, such as Microsoft Copilot and Google Workspace AI.

Leadership AI Readiness gives leadership teams a clear, commercially grounded view of the AI landscape, how adoption is evolving across the events and creative industries, and where their own organisation stands today. The session is designed to create leadership alignment, surface priority opportunities and set direction for adoption across the business.

Business AI Readiness extends that understanding across the wider team, bringing staff to a consistent baseline of AI literacy, understanding of which tools best serve their needs, and confidence in safe usage. It covers the tools that matter, how to prompt effectively, and how to use AI responsibly with client and company data.

Practical AI Application is the hands-on stage, delivered as a structured, facilitated workshop. Teams work through real workflows and current challenges with expert guidance throughout: mapping where time and margin are being lost, building and testing AI-supported solutions against those specific problems, and leaving with working solutions they can take straight back into their day-to-day work. Every session closes with a clear next-steps plan, so the momentum from the day turns into a lasting change in how the team operates.

Rising Client Pressure and The Confidence Gap 

"There is still a surprising number of event businesses not utilising AI effectively, with most businesses that have adopted AI still unclear and unaligned on how to maximise it. There's a real gap between how much AI people think is being used and how it's actually applied day to day, and that gap is where the opportunity sits. This series isn't about chasing every new tool. It's about giving businesses the clarity on what matters, confidence to use it properly, and a structured way to embed it into how they already work to maximise the outcome," said Max Fellows, Co-Founder of allpointsAI.

“Clients are already using AI to draft briefs and shortlist agencies, so answers alone are no longer what they pay for. They know their brand. They pay for knowing how to bring it to life: steering the creative, and making it work in the moment, for the right audience. AI can generate twenty concepts in minutes. Without someone who knows which one will land, that’s twenty concepts and no idea. The constraint was always people: never enough hours or hands. Now people are the point. This series helps teams find where their expertise lives, and put it to work.” said Anton Christodoulou, Co-Founder of allpointsAI.

"Most agencies are already experimenting with AI, but usually on their own, so confidence stays personal rather than something the whole team shares. With clients now using the same tools, the question is how you are differentiating. This isn't a normal software rollout, it's a change process, and changing how people work is always harder than changing the tools they use. True acceleration happens when organisations move beyond individual experimentation and begin encoding their unique institutional knowledge and expertise directly into AI-driven workflows," said Lucy Postlethwaite, Training Partner for allpointsAI and Leading AI Consultant.

The Leadership AI Readiness, Business AI Readiness and Practical AI Application sessions are available now to book at https://aiready.allpointsai.com/ individually or as a full journey. 

Organisations can also complete the free AI Readiness Assessment at https://aiready.allpointsai.com/ to evaluate their current AI adoption level and identify key opportunities before booking.