Welcome to Camden: Camden Town Brewery and Wax London Take It Back to Their Roots

Camden Town Brewery and Wax London are joining forces this October for a limited-edition collection of apparel, accessories and lager celebrating their shared NW5 roots.

Camden has long been one of London’s great creative hubs: a borough built on the freedom to be yourself, with music, fashion, art and nightlife providing a platform for self-expression. Its influence has always reached far beyond the capital, with generations of creatives, musicians, designers, artists and independent businesses carrying its distinct character out into the world.

Camden Town Brewery and Wax London were both born in the borough, and have grown from neighbourhood names into recognised British brands without losing their connection to home. Both carry the heart and confidence that is synonymous with NW5, alongside a shared commitment to quality and craft without pretence.

Wax London makes clothes with character—considered design, built on heritage fabrications, unexpected details and quality craftsmanship. All shaped by the global energy and diversity of our home city, London, making Camden Town Brewery a natural collaborator. The result is One Borough, Two Originals: a collection made in the spirit of Camden, by two brands that embody it.

The Whiting Overshirt and Exclusive London Lager

At the heart of the apparel collection is the piece Wax is best known for: the Whiting overshirt—designed with dual-branded detailing, made for cooler days and the return of outdoor pints. A tote bag and cap complete the accessories line-up, alongside a limited-edition Camden lager, lovingly named LONDON LAGER, created especially for the partnership.

The launch will be accompanied by a series of surprises, celebrating the people and culture that make Camden what it is. Part homecoming and part love letter to the borough that raised them, the collaboration is proudly local, unmistakably London and made to be shared.

The limited-edition collection will be available online through Wax London and Camden Town Brewery, with apparel prices starting from £35. From 8 October, consumers will also be able to head to Camden Town Brewery’s Beer Hall in Kentish Town to try the limited-edition LONDON LAGER created especially for the collaboration.