Mayfair Jeweller Launches 'Paddelle' - A Sports Jewellery Brand Inspired By Pickleball & Padel

London-based luxury jeweller and passionate pickleball player Sanjay Pattni, owner of Mayfair Jewellers, has combined more than 30 years of jewellery expertise with his love of racket sports to create Paddelle, a distinctive sports jewellery brand inspired by the rapidly growing worlds of pickleball and padel.

Pattni, who has spent more than three decades working in the jewellery industry, discovered pickleball almost by chance after spotting the sport on his gym's booking app. What began as curiosity quickly developed into a passion for the sport, and ultimately inspired him to create a jewellery collection celebrating the people, friendships and community surrounding it.

“Throughout my career, I've always believed jewellery should tell a story. It should celebrate passions, achievements and moments that matter,” said Pattni. “When I discovered pickleball, I quickly realised there was a fascinating community and culture developing around the sport. I wanted to create something that captured that.”

From Family Heritage to Racket Sports Community

Founded in 1973, Mayfair Jewellers has built a reputation for bespoke engagement rings and fine jewellery, with Pattni continuing the family business while bringing his own passion for sport into a new creative venture.

His enthusiasm for pickleball led to a meeting with a British professional player at a pickleball festival. The encounter helped inspire the creation of Paddelle, a jewellery collection initially designed around pickleball before expanding to embrace the fast-growing sport of padel.

The name Paddelle reflects the shared culture of the two sports, with the collection designed to appeal to players and enthusiasts who see their racket sport as more than simply a game.

“What began as curiosity quickly became an obsession,” said Pattni. “Pickleball is competitive without being intimidating, but more importantly it's incredibly social. Complete strangers become good friends, and that's something really special.”

Paddelle brings together three of Pattni's greatest passions: jewellery, people and racket sports. The collection is designed to celebrate the lifestyle and community that have emerged around pickleball and padel, offering players a way to carry their passion for the sports beyond the court.

The World's First Diamond-Set Pickleball

As a jeweller, Pattni has also taken the concept to an extraordinary level, creating what is believed to be the world's first diamond-set pickleball.

The one-of-a-kind piece has been crafted as a statement creation rather than a sporting accessory, showcasing Pattni's jewellery expertise while celebrating the remarkable growth of pickleball and the enthusiasm of its expanding community.

“As Paddelle evolved, I became obsessed with the idea of creating the world's first diamond-set pickleball,” said Pattni. “Countless hours have gone into designing and crafting it, not because it's meant to be played with, but because it's a celebration of how far the sport has come and the incredible passion of its community.”

With pickleball and padel continuing to attract new players across the UK and internationally, Pattni believes the emergence of sports-specific jewellery reflects the changing culture around racket sports, where competition, fashion, lifestyle and community increasingly overlap.

For Pattni, Paddelle represents a natural extension of his career as a jeweller: creating pieces that have meaning, tell stories and connect with people's passions.

To discover Paddelle's pickleball and padel-inspired sports jewellery, visit paddelle.com.