Santa’s Grotto returns to Covent Garden photography store for third year of Christmas magic

The countdown to Christmas is on and families can step into a festive wonderland as Santa’s Grotto returns to FUJIFILM House of Photography in Covent Garden for another year.

The FUJIFILM flagship store, on Long Acre, is once again welcoming families through its doors from 14 November to 24 December, giving little ones the chance to meet Santa and his elves, alongside enjoying a host of festive activities.

Each 30-minute session will offer plenty of Christmas magic, with children able to spend time with Santa, meet his helpful elves and get stuck into a selection of Christmas-themed activities, including writing letters to Santa, and enjoying colouring and crafts and festive photo spots.

Sensory sessions and festive photo keepsakes

Visitors are also encouraged to create personalised photo gifts to take home as presents for themselves and their loved ones, ensuring the special moment can be treasured long after their visit. Every child will also receive a 6x4 printed photograph with Santa.

For families who would prefer a calmer Christmas experience, Sensory Sessions will also be available. These specially designed visits offer families the chance to enjoy Santa’s Grotto in a quieter setting.

Theo Georghiades, Commercial Director at FUJIFILM UK, said: “Christmas is such a special time of year and we’ve loved welcoming families over the past two years, so it’s wonderful to be bringing the experience back.

“As the home of high-quality printing, we also wanted to ensure families would leave the experience with a cherished Christmas memory in the form of a beautifully printed photo of their child with Santa.

“Covent Garden is such a wonderful place to be at Christmas, so it feels like the perfect home for our Grotto. We’re looking forward to welcoming everybody and revealing what we’ve created this year.”

Santa’s Grotto will be open on the first floor at FUJIFILM House of Photography from 14 November to 24 December, with tickets priced from £37.

The sessions will run from:

• 10am-8pm, Thursday to Saturday (last entry at 7.30pm)

• 10am-7pm, Monday to Wednesday (last entry at 6.30pm)

• 12-6pm on Sundays (last entry at 5.30pm)

• Extensive hours up to 8.30pm during the last week of December

For more information, visit: FUJIFILM House of Photography - Christmas Grotto