Design You Can Feel: ASUS Zenbook 14 Pop-Up Lands in Soho

This September, ASUS is taking over the Black & White Soho Shop for two days only, transforming the Greek Street space into an immersive world of colour, creativity and sensory design to celebrate the new ASUS Zenbook 14 laptop.

On Friday 25th September and Saturday 26th September, the free to visit Design You Can Feel experience will invite Londoners to step away from the bustle of London life and discover a series of playful installations inspired by the Zenbook 14’s new colours, design craftsmanship and ultralightweight form.

For those looking to properly switch off, guests can experience an aerial sound bath, settling into low-suspended cocoon hammocks for a guided session using soothing vibrations to bring the feeling of the ultra-lightweight Zenbook 14 to life through a moment of weightlessness and calm.

Guests will be able to discover the colours that suit them best with a personalised colour analysis, exploring their undertones and how these complement the Zenbook 14's nature-inspired Arctic Blue, Komodo Coral and Zabriskie Beige colourways. Personal styles will then be brought to life through the AI-powered Zen Mood Board, which uses their portrait, outfit colours and individual style to create a bespoke digital mood board to take away.

Multi-Sensory Installations and Free Merchandise

Elsewhere, a multi-sensory Ceraluminum™ experience will invite visitors to touch, watch and explore the craftsmanship behind the laptop’s tactile finish, with landscapes inspired by the Zenbook's nature-led colourways.

Visitors will also be able to get hands-on with the new Zenbook 14 throughout the space, before stopping by the Zen Café for a complimentary barista-made drink after completing the experience.

Visitors will step into a plethora of creativity and ignite all their senses. From being able to create their own AI-powered Zen Mood Board, they can select features based on their personal style and outfit colours to generate a bespoke visual mood board that can be saved via QR code.

And there’s something to take home too, with a dedicated merch wall offering a selection of free, limited-edition Zen-inspired ASUS merchandise, including tote bags, caps, t-shirts in return for simply tagging @asusuk on Instagram (while stocks last).

To pre-book sessions and find out more, visit the ASUS Zenbook 14 Pop-Up Eventbrite page.