Heinz & Greggs celebrate breakfast-for-dinner trend with exclusive Brinner Party

Two of Britain's best-loved brands are joining forces to host one-of-a-kind Brinner Party on 14th and 15th October.

Breakfast doesn't have to end at 11am. This October, Heinz and Greggs are proving it with ‘Brinner Party’, a free two-night event dedicated entirely to eating breakfast for dinner.

Taking place at Greggs Cheapside, this is a full-blown celebration of Brinner, with bacon, sausage, and omelette breakfast rolls, coffees, matcha and OJ - everything you’d expect from a slap-up Greggs breakfast, with Heinz Tomato Ketchup on top. But with limited spaces available, guests will need to book ahead to guarantee their spot… this isn't one to leave to chance.

From 5pm on Wednesday 14 and Thursday 15 October, the Central London Greggs at 49 Cheapside, EC2V 6AT will be transformed into a first-of-its-kind ‘Brinner Party’, complete with a giant bed, with Heinz Tomato Ketchup on tap. There's former Radio 1 presenter Dean McCullough on the decks, free merch and giveaways all night to top it off - Brinner fans will have a ball in the transformed space.

Exclusive Evening Menu and Nationwide Rollout

The Brinner Party follows the announcement that, due to popular demand, a limited-edition Heinz x Greggs ‘Brinner Menu’ will be available at 20 Greggs shops nationwide, serving Greggs breakfast favourites with a squeeze of Heinz Tomato Ketchup throughout the evening. Available from 4pm–7pm, on 14 and 15 October, participating Greggs include Marylebone Station and Leicester Square in London.

Tickets are free and will be available via DesignMyNight. Spaces are limited and available on a first-come, first-served basis.